07/18/2026
A busy line is exciting. It is not a paycheck.
When my wife and I were new to the food-trailer business, it was easy to look at the POS total after a busy event and feel like we had done well.
Then came the less exciting part: sales tax, ingredients, packaging, card fees, event costs, travel, leftover product, waste, and all the hours before and after service.
One of our biggest beginner mistakes at Cocoa Cabana Shack was making too much. We were more afraid of selling out than we were of bringing home product we could not safely or practically use later. That waste had a cost, even when the sales screen looked good.
I wrote about what a busy event actually needs to cover before an owner can call any of it a paycheck—and why unsold, usable inventory is not the same as waste.
Read the full article: https://tr.ee/jcqmva
Food-trailer owners: what expense surprised you most after your first busy event?