The Chapter & Co

The Chapter & Co Welcome to The Chapter & Co, your one-stop destination for all things fashion and literature.

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05/24/2026

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Opening late tomorrow! Sleep in, then come see us for your afternoon pick up! 🤍
05/23/2026

Opening late tomorrow! Sleep in, then come see us for your afternoon pick up! 🤍

Pistachio white chocolate latte w/ cherry cold foam !🍒☕️
05/21/2026

Pistachio white chocolate latte w/ cherry cold foam !🍒☕️

Toast Local is live baby! As of right now we are trialing online ordering with Toast Local. It is only available within ...
05/06/2026

Toast Local is live baby! As of right now we are trialing online ordering with Toast Local. It is only available within a 10 MILE RADIUS from the store. If we see high demand we will explore adding to our store to DoorDash!! 🫶🏼

Hi!!! Happy Tuesday! These are the new releases we have in the store today!!! Come grab em!
05/05/2026

Hi!!! Happy Tuesday! These are the new releases we have in the store today!!! Come grab em!

We worked our tails off this week and were able to pull off opening today!! We have all new book selections, merchandise...
05/02/2026

We worked our tails off this week and were able to pull off opening today!! We have all new book selections, merchandise and matcha! As of right now our espresso machine is NOT working. But we’d love to see you for other beverages!

Best part is… it pairs well with a Staunch hat! You can get both at the same place!!! So happy to finally tell you guys…...
04/29/2026

Best part is… it pairs well with a Staunch hat! You can get both at the same place!!! So happy to finally tell you guys…. We won’t be far from the old location we moved just across the street! So so excited for this new chapter with another local business we love!

LIMITED STOCK NEW LOCATION MERCH… like very limited… available first come first serve when we open at the new location! ...
04/29/2026

LIMITED STOCK NEW LOCATION MERCH… like very limited… available first come first serve when we open at the new location!

These shirts were designed and embroidered by me, at home on my little family embroidery machine. Between meetings and moving and ordering, an idea for this shirt popped into my mind. I immediately got our logo digitized into an embroidery file on Etsy, and made the design. I failed, a lot, which is why the stock is limited. I’ve been spending all my free time on making them because I wanted something special for ya’ll for the move! These shirts are not perfect, in fact they are very flawed, but they are 100% made with love. 🫶🏼 Can’t wait to see them on y’all!

SORRY FOR THE LACK OF UPDATES YA’LL! Everything has been very fly by the seat of our pants… but things are moving, quite...
04/21/2026

SORRY FOR THE LACK OF UPDATES YA’LL! Everything has been very fly by the seat of our pants… but things are moving, quite literally. Thank you all so much for your continued support as we figure all of this out! The next couple weeks we will be working on getting set up and permitted to get y’all access to your favorite espresso and matcha ASAP!

We will still be selling a very limited romance based book selection as this space is significantly smaller, we will also still have cute bookish merch! Stay tuned !! 👀

So sorry for the late notice!! Closed TODAY Saturday, April, 11th.
04/11/2026

So sorry for the late notice!! Closed TODAY Saturday, April, 11th.

Address

278 W San Antonio Street
New Braunfels, TX
78130

Telephone

+15129220307

Website

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