02/20/2026
Boswell’s Harley-Davidson Transfers Nashville Operations to Moonshine Horsepower Group
After 75 Years of Service
NASHVILLE, Tenn. – February 19, 2026 – Boswell’s Harley-Davidson, a cornerstone of the Tennessee motorcycle community for 75 years, today announced the acquisition of its three Nashville-area dealerships—Ring of Fire Harley-Davidson, Honky-Tonk Harley-Davidson, and Music City Harley-Davidson—by M.C.H.D. Partners, L.L.C., an affiliate of the Moonshine Horsepower Group, which operates Moonshine Harley-Davidson. The transaction marks a pivotal transition for the Boswell family, allowing them to focus on family time and personal pursuits while entrusting Nashville’s iconic Harley-Davidson legacy to a proven steward of the Harley-Davidson brand.
This strategic move reflects the Boswell family’s deep roots in the region and their commitment
to ensuring the continued excellence of these dealerships. As a staple in the Tennessee Harley-
Davidson community since 1950, Boswell’s has built a reputation for exceptional customer service, community engagement, and a passion for the open road that has touched generations of riders.
“We’ve had an incredible 75-year ride, but it’s time to shift gears and pass the torch on Nashville’s Harley-Davidson legacy to the next keeper of the keys,” said Bubba Boswell. “I’m confident that Jamie and his team will honor and build upon our family’s traditions of excellence. I’ll remain actively involved at Country Roads Harley-Davidson in Cookeville, Tennessee, and the Boswell family will continue to be a vibrant part of the Nashville community.”
Jamie Lima, owner of M.C.H.D. Partners, L.L.C. and the Moonshine Horsepower Group, expressed enthusiasm for the expanded footprint. “We are thrilled to welcome these three legendary locations into our Nashville operations,” said Lima. “We are deeply committed to upholding the Boswell legacy of unmatched customer dedication and community leadership.
This acquisition allows us to further strengthen our presence in the Nashville market, and we are profoundly grateful for the Boswell family’s extraordinary contributions to the motorcycle community over the past seven-and-a-half decades.”
Effective today, the historic Fessler’s Lane location operations have consolidated into the Ring of Fire location; however, Service at Fessler’s Lane will continue through approximately March 6, 2026, to accommodate all in-process customer motorcycles.
