07/27/2026
“From a small dream in Montclair to millions of homes across China, Samba Montclair was honored to be featured on Chinese national television during the World Cup.” “When I opened Samba, it was never about fame. It was about heart. Brazil gave me my roots, America gave me the opportunity, and now China has opened a window for millions to discover a piece of Brazil through our table. Food connects us, heals us, brings strangers together and reminds us that culture is meant to be shared. To my incredible team, to the production crew who believed in our story, to every guest who calls Samba home, thank you.” “This isn’t just our achievement. It’s a celebration of Brazilian culture, of the immigrant dream, and of sharing who we are with the world.” Obrigado Brazil, thank you America, thank you China, with endless gratitude,
Ilson Gonçalves 🇺🇸 🇧🇷 🇨🇳