06/04/2026
We have done SO MANY of these floral flourish cupcakes lately in custom colors and flavors, and I’m so grateful you all seem to be loving this option for special order.
I have to honest, to me as a decade-long decorator, these are…unimpressive. I have spent hours meticulously piping beautiful florals out of buttercream in custom blooms and colors, and really loving the results. Color mixing for an hour, using 6 different piping tips, pre-piping and freezing to place on cupcakes once the florals are perfect, shooting for realism.
These are so simple. They all use the same piping tip, the trusty 1M. They are piped directly on top of cupcakes very efficiently. When I felt the decorator burn-out drying out my soul, I knew those meticulously piped florals needed to be occasional, not constant, and I worried that this much simpler version would not suffice. Turns out, to most of you, this is just as appealing. And they’ve been selling better than I thought they would, and people seem just as happy without me spending hour upon hour and sacrificing precious time with my growing family. The customer joy quotient has not decreased, and the quality of my life has increased. Net positive, for sure.
These kinds of decisions have been really hard for me over the last year or so as I faced the facts that my business was going to cease to exist if I didn’t start prioritizing my own well-being and intentionally sought out what my customers actually valued about my business rather than what I wanted them to value. Just because I spent hours of labor on something didn’t inherently increase the value to the customer, but cost me so much more.
We still make these with years of experience, a decorator’s eye, and quality from-scratch recipes - it just took me 10 years to lay down my pride and lean into simplicity.
Appreciate you all rolling with our changes over the last year so much. Best customers, truly.
