10/30/2026
When a patient asks ChatGPT about dental implants in their city, the model pulls its answer from somewhere. New research in Dental Economics tracked 13,152 citation events across 1,405 patient questions and found that practice-owned websites made up 53.8% of all sources. For orthodontics, that number was 75.8%.
Most of those pages say things like "We offer implants. Call to schedule." The model has nothing to quote, so it quotes someone else.
This week's piece breaks down what the research found, why dentistry specifically has an AI citation advantage that medicine doesn't, and the three pages we'd fix first. If you're a practice owner, one question: when's the last time you actually read your own implant page?
https://wiserootsllc.com/blog/chatgpt-dental-citations-practice-websites-ai-seo