06/29/2026
This is my dad.
If you've ever stopped into Wayside Market over the last 20+ years, chances are you've met him.
He's the guy who's always behind the line, always has a new idea, and somehow believes there's no problem that can't be solved with hard work... and a bowl of ice cream.
For as long as I can remember, he's talked about opening an ice cream stand.
It was one of those dreams that came up over family dinners, during long workdays, and on the ride home from the Shore.
This year, my sister, mom, and I decided it was time to stop letting him talk about it.
So we're building "Yo, Mose."
An ice cream pop-up from the family behind Wayside Market, inspired by three generations and my dad's lifelong love of ice cream.
Over the next few weeks, I'm sharing the story behind the name, the people, and the dream that brought us here.
I'm so glad you're along for the ride. 🍦