J. Danforth Mercantile

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J. Danforth Mercantile Downtown Maryville TN•Durable Goods•Daily Provisions•Made in the USA•

🏈✨FRAULEIN FRIDAY ✨🏈Meet the San Antonio Rose - a true statement boot. Crafted from luxe cream calf leather, these tall ...
10/16/2026

🏈✨FRAULEIN FRIDAY ✨🏈

Meet the San Antonio Rose - a true statement boot.

Crafted from luxe cream calf leather, these tall western boots feature gorgeous gold rose detailing, shimmering gold piping, an elegant almond shaped toe, and a 2.5” stacked leather heel.

These Fraulein’s bring a little vintage western glamour to any game day look - and they’re especially sweet paired with your orange and white 🍊!!

If you’re looking for a show-stopping, “beat Bama” game day fit, stop by the store and try these beauties on today!

10/12/2026

We are starting this new season with hearts full of gratitude! We are continually reminded of how blessed we are to be part of such a wonderful community. Maryville, thank you for choosing to shop small, and supporting our little corner of Downtown Maryville. We are so thankful for each and every one of you and for allowing us to be part of your lives.

See you this week!

With grateful hearts,
Your JDM Family 🤍

This week’s Fraulein Friday features the 🌹San Antonio Rose Shortie🌹A showstopping turquoise leather boot adorned with sw...
10/09/2026

This week’s Fraulein Friday features the

🌹San Antonio Rose Shortie🌹

A showstopping turquoise leather boot adorned with sweet cream roses + just the right touch of gold. These fun boots are feminine, vintage inspired, and truly one of a kind.

Paired with a few of our favorite western accessories and pieces, they are sure to turn a few heads wherever you roam. 🐴✨

✨🎄 Christmas magic is on its way to the Mercantile! The most wonderful time of the year is almost here, and we have SO m...
10/09/2026

✨🎄 Christmas magic is on its way to the Mercantile! The most wonderful time of the year is almost here, and we have SO much holiday fun in store for you! After months of planning and days spent transforming every little corner of the shop, we can’t wait to welcome you into a completely reimagined Mercantile, filled with Christmas cheer, festive displays, and holiday treasures around every corner.

Tickets are officially ON SALE for our Annual Christmas Reveal! (visit the link at the bottom of this post) We will be closing our doors October 30th – November 5th, reopening at 5:30 PM on November 5th for our BIG reveal! And the most meaningful part? ❤️ 100% of ticket proceeds benefit Haven House, supporting women in our community.

Now, grab your calendars because we have some wonderful things happening this holiday season!

OCTOBER 30TH - NOVEMBER 5TH - We will be CLOSED for Christmas Reset! We will be at Halloween Spooktacular so come by and get some candy the evening of the 30th!

✨NOVEMBER 5TH | JDM Annual Christmas Reveal: Our BIG Christmas reveal benefiting Haven House! Santa will be joining us for the evening, too!

NOVEMBER 6TH & 7TH | Downtown Maryville Christmas Open House: Come experience the magic of Christmas throughout our sweet downtown!

NOVEMBER 6TH | Santa at the Mercantile, 4–8 PM 🎅🏼

NOVEMBER 7TH | Santa at the Mercantile, 10 AM–2 PM 🎅🏼

NOVEMBER 27TH | Black Friday: Kick off your holiday shopping with us!

NOVEMBER 28TH | Downtown Maryville Holiday Market & Small Business Saturday: A day to celebrate shopping small and supporting the local businesses that make our community so special!

🎅🏼 DECEMBER 19TH | Santa at the Mercantile: Santa is coming back for one more visit from 10 AM–2 PM!

Maryville, YOU are what makes our sweet town so magical. The traditions, the familiar faces, the families strolling downtown, and the memories made year after year are what make this season so special to us.

We can’t wait to celebrate with you, make new memories, and share a little Christmas cheer in the heart of Downtown Maryville. ✨❤️

🎟️ PURCHASE YOUR TICKET HERE FOR JDM ANNUAL CHRISTMAS REVEAL - https://www.eventbrite.com/e/j-danforth-mercantiles-annual-christmas-reveal-tickets-2003168643336

Planning a cozy fall picnic, porch night, or gathering with friends? 🍁🍷We’ve got the little things to make it special. F...
10/08/2026

Planning a cozy fall picnic, porch night, or gathering with friends? 🍁🍷

We’ve got the little things to make it special.

From pretty glassware & tea towels to bottle toppers & w**e openers - consider your fall entertaining essentials covered. 🤎

✨ FRAULEIN FRIDAY - Howdy, friends! We’re kicking off something FUN around here - every Friday for the next 10 weeks we’...
10/02/2026

✨ FRAULEIN FRIDAY - Howdy, friends! We’re kicking off something FUN around here - every Friday for the next 10 weeks we’ll be introducing you to a different pair of Fraulein Boots! Today we thought we had to start with a classic. Because doesn’t every girl need a pair of red cowgirl boots that make her feel like she just stepped straight out of Footloose?

Meet THUNDERBIRD ❤️⚡️

This beauty sits somewhere between a shortie and a traditional cowgirl boot, crafted in red calf leather with metallic silver + gold accents and the sweetest arrow ear pull. Finished with Fraulein’s signature almond-shaped toe, a 10” shaft and 2” stacked leather heel, she’s bold, timeless and just plain FUN!

Come try her on at J. Danforth Mercantile and come back next week to see which Fraulein we introduce next! ✨

🍊Big game day plans Saturday? Stop in today and tomorrow to gear up for the VOLS rivalry against Texas 🏈 We’ve got a sel...
09/24/2026

🍊Big game day plans Saturday? Stop in today and tomorrow to gear up for the VOLS rivalry against Texas 🏈 We’ve got a selection of the RIGHT orange for the whole family to sport!

GBO 🤍🧡

✨ NEW BOOK RELEASE!! ✨Fresh out of the box and already on the floor! 🤎 This Oak House by Annie Meyer just released this ...
09/17/2026

✨ NEW BOOK RELEASE!! ✨

Fresh out of the box and already on the floor! 🤎 This Oak House by Annie Meyer just released this week, and we couldn’t wait another second to get it out for you!

Come be one of the first to flip through this beautiful new release - available NOW at the Mercantile! 📖✨ We have a feeling this one won’t stay on the shelf long!

Address

123 W. Broadway Avenue
Maryville, TN
37801

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

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