Jollibee in the United States of America:
The first Jollibee store in the USA was opened on 1998 at Daly City in California. Catering to the Filipino and Filipino-American families living in the area, Jollibee brought them a familiar feeling of home. Since then, Jollibee has endeavored to endear itself to the Filipino communities and the locals in every area where it operates by offering quality
great tasting food, friendly customer service with warm and homey ambiance. Continuous product development anchored with research and consumer insights, Jollibee USA is offering products that are well loved by its target customers like the all-time favorite Chickenjoy- a crispy, juicy and delicious fried chicken; the Spaghetti- that is uniquely Jollibee; the Yum Burgers, among others; and its line of desserts such as the popular Peach Mango Pie. To date, Jollibee has at least 29 stores accross the USA: mostly in the State of California and some stores in Nevada, Washington, Hawaii, New York, New Jersey, Virginia and Texas. It is this commitment to serving value for money and quality food, friendly and efficient service, and a clean in-store environment – these operational basics – and the universal appeal of the family values that the brand represents are the ones driving the growth of Jollibee in the USA. Coupled with aggressive sales efforts, vigilance in maintaining profitable store operations, and strategic branch network, Jollibee’s track record indicates that it will certainly be one of the best in the QSR landscape in every location where it chooses to find home in the United States of America. The Jollibee Phenomenon:
Jollibee is a phenomenal success story- what began as a two-branch ice
cream parlor in 1975 offering hot meals and sandwiches became incorporated
in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines. Since then, Jollibee’s rapid growth is due to its superior menu line-up, creative marketing programs, and efficient manufacturing and logistics facilities. It is made possible by well-trained teams that work in a culture of integrity and humility, fun and family-like. Jollibee is now an emerging global fastfood brand as it is making further inroads into the international market through its tried and tested formula – delivering great-tasting food and communicating family values that resonate with its target customers. To date, Jollibee is operating over 780 stores in the Philippines and at least 90 stores in 8 countries outside the Philippines: Saudi Arabia, Qatar, Kuwait, Brunei, Hongkong, Singapore, Vietnam and the United States of America. Jollibee is the number 1 and the biggest fastfood chain in the Philippines and is the flagship brand of Jollibee Foods Corporation (JFC). Other JFC brands include Chowking, Red Ribbon Bakeshop, Greenwich Pizza, Mang Inasal, Burger King(Phils.), Yonghe King, Hong Zhuang Yuan and San Pin Wang.
