08/11/2026
Protein isn't a moment. It's the trend brands need to build around in 2026.
70% of Americans say protein is the nutrient they're actively trying to get more of — the #1 nutrient sought for five years running. Innova ranks protein the #1 global food & beverage trend for 2026. The 2026 US Dietary Guidelines roughly doubled the daily protein recommendation.
The demand is real and it's growing. The question for brands isn't if they need a protein beverage, it's who can bring it to life, at scale, without the R&D guesswork.
That's where we come in. Westrock Coffee formulates, produces, and scales protein-forward beverages — from RTD cold coffee to functional concentrates — so your concept goes from brief to shelf faster.
Ready to build your protein play? Let's talk.