09/26/2026
A lot of people know the story about why and how Pretzelly started, but I still get asked one question frequently: Okay, but like, WHY pretzels?
The thing is I have always fu***ng loved pretzels. Soft. Hard. Sweet. Savory. Traditional shape. Bites. Bun. If it’s a pretzel, I’m in.
I attribute a lot of this obsession to the coupon books we used to get as a part of the school fundraisers. Specifically, the 3 free Wetzel’s Pretzels coupon. My dad used to flip games at GameStop and the pretzel was our reward. So going to the great mall (RIP) meant getting a pretzel and I never grew out of it.
Go to the mall? I’m getting a pretzel. Pretzel as an appetizer? Yes please. Ball game pretzel? Always. Bags of hard pretzels? There is ALWAYS at least one bag in my car and one in the pantry.
They are, without a doubt, my favorite food.
So when people ask me why I decided to start a pretzel business, I guess the answer is actually pretty simple: I am trying to save money.
Unfortunately, people didn’t take 900 pictures of their children every day when I was growing up, so I don’t have a collection of baby Allyssa photos documenting the MANY pretzels I have consumed.
So you’ll just have to settle for a picture of one of my own little pretzel-obsessed kid. The obsession must be genetic.