Rocket Man

03/24/2026

We have lift off!

Today is the publication date of my book: Stay Thirsty - A Serial Entrepreneur’s Tale of Success & Failure. A large portion is devoted to Rocket Man’s 31 year lifecycle.

If you’re interested, you can view a description, excerpts (Table of Contents, Prologue, Introduction, and sample Chapter); and reviews at www.staythirstythebook.com.

There is also a link to online booksellers, such as Amazon, Barnes & Noble, and Walmart. In Lagrange, the book can be purchased at Mainly Creative on Main Street.

Thank you for your support.

Stay Thirsty chronicles Mark Haertzen’s 60-year entrepreneurial journey, which began at the age of 6, with refreshing honesty and humility. His most significant venture, Rocket Man, serves as the primary case study for his thoughts and reflections.

08/27/2025

The Rocket Man Story. Coming soon

03/13/2024

We toured the new paddock stadium area today.

01/23/2024

MARK YOUR CALENDAR

We are delighted to announce that Rocket Man will manage the walking vendor program at the 150th Kentucky Derby May 4th, 2024. We will also be involved in many other events at Churchill Downs in 2024, times and dates to be announced. Mark your calendars for: THURBY (May 2nd) and the OAKS (Friday May 3rd). We will release all details on our Website on March 13th and begin vendor sign ups. To join the waiting list, please call (502) 415-8110 or send an email to events@rocketman com

12/06/2023

150 days to the 150th Kentucky Derby on May 4th, 2024

05/08/2023

Only 362 Days to Kentucky Derby 150.

05/06/2023

Rocket Man’s team of walking vendors are eager to serve a variety of Beer & Cocktails (including the Mint Julep) to thirsty fans at today’s running of the 149th Kentucky Derby.

03/29/2023

Levy at Churchill Downs has extended our contract to include the 150th Kentucky Derby in 2024. Rocket Man has been involved with this historic event in our hometown for nearly 30 years.

03/07/2023

02/08/2023

KENTUCKY DERBY - MARK YOUR CALENDAR

We are delighted to announce that Rocket Man will manage the walking vendor program at the 149th Kentucky Derby on May 6th. We will also be involved in many other events at Churchill Downs in 2023, including Opening Day, Thurby and the Oaks. We will release all details on our website on March 1st and begin vendor sign ups. To join the waiting list, please call (502) 415-8110 or send an email to [email protected].