Straight Up Surfboards Hawaii

Straight Up Surfboards Hawaii Started in 1982, this Kailua brand gained international recognition for its quality goods.
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For custom boards and price estimates contact head shaper Kim Purington at:

(Phone): 1-808-284-0102
(e-mail): [email protected]

Tankers, Logs, and LongboardsYear round board of choice for many wave riders. We’ve got plenty options between the 9’0 t...
09/11/2026

Tankers, Logs, and Longboards

Year round board of choice for many wave riders. We’ve got plenty options between the 9’0 to 9’6 and will be restocking more after recent sales.

Come in and check out what we have in stock. Place a custom order if you’re thinking of something a little shorter, or wider, with more color, or less color, it’s up to you!

333 Uluniu St. #103
Kailua, HI 96734

09/08/2026

Offshore Reefs & Offshore Winds

Mokapu Buoy 7.9ft at 11sec ENE 65 degrees

Wind 21mph SSW

09/07/2026

New YouTube Video!

Straight Up team riders, Wyatt Butterbaugh and Taylor Cook Di Mattia, headed to the Ka Iwi coastline on Saturday, September 5th to find waves at the corner of Kealahou Street and Kalaniana’ole Highway, they found a mix of northeast and south swells.
Both surfers are riding their Purington shaped Chaos performance shortboard. Wyatt in traditional PU and Taylor with his Keahana blank epoxy construction.

Link in Bio

08/29/2026

Traction Pads

We’ve got our three piece traction pad stocked and ready for you to grab. Priced right at $39. Medium arch under the foot. We’ve been testing these and selling them to customers for a year now with nothing but positive feedback. Come check them out and grab one for your board.

Also, we’ve got a few used boards priced between $295-$500 with these pads on them. Team rider trade ins. Snag one before they’re gone.

333 Uluniu Street
Kailua HI 96734

08/21/2026

Team rider Wyatt picked up his custom 5’10 Chaos and 6’0 RP recently. We’re hoping he scores during his trip to Tahiti.

Noah with his new 6’2 GorditoSome wait for custom orders, and others grab a stock board out of the rack. Either way, the...
08/14/2026

Noah with his new 6’2 Gordito

Some wait for custom orders, and others grab a stock board out of the rack. Either way, they’re stoked on their new Straight Up surfboard.

We offer a variety of surf accessories too! Grab a traction pad, a leash, board bag, and fins. Free base coat and tropical wax is included with a board purchase.

333 Uluniu Street
Kailua, HI 96734

Used 5’7 Secret SauceTeam rider trade-in went to this lucky grom yesterday. Chuck bought his son some wax, a set of fins...
08/09/2026

Used 5’7 Secret Sauce

Team rider trade-in went to this lucky grom yesterday. Chuck bought his son some wax, a set of fins, and a leash to go with it. Ready for the water!

Stop into our boardshop to browse our new and used selection. We got new stock boards starting at $715. New longboards starting under $1,000. And a selection of used boards at cheaper price points. If there is t a board for you, we will be happy to custom shape you one. Only requires a deposit of $200 and a wait time of 3-5 weeks.

333 Uluniu St
Kailua, HI 96734
More info in Bio

Jr. Lifeguard Championships today at Ala Moana Beach ParkBest of luck to our Miranda boys as they complete in the run, s...
08/02/2026

Jr. Lifeguard Championships today at Ala Moana Beach Park

Best of luck to our Miranda boys as they complete in the run, swim, and paddle events

Mahalo to our City & County lifeguards and all sponsors of Jr. Lifeguards as it is so valuable to the keiki here in Hawaii

Custom 5’7 El GorditoIan picked up his custom board and shared the stoke with his keiki. Some options chosen by Ian were...
08/02/2026

Custom 5’7 El Gordito

Ian picked up his custom board and shared the stoke with his keiki. Some options chosen by Ian were the 5-fin to allow for quad or thruster setups. Also, the swallow which works great to loosen up the wider tail on the Gordito.

Come in and see which model looks best for you. Turbo Tuna, El Gordito, Chaos, Problem Child or Love Child. We have some in stock and are more than happy to make a custom that works for you.

333 Uluniu Street
Kailua, HI 96734
More info in Bio

Mahalo! 10K FollowersWhat started as a simple vision to bring back an iconic Kailua surf brand has become a growing comm...
08/01/2026

Mahalo! 10K Followers

What started as a simple vision to bring back an iconic Kailua surf brand has become a growing community of surfers, friends, and families from Hawaii and around the world.

Every follow, every like, every visit to the shop, every shirt you wear, and every word of encouragement has helped make this possible.

Mahalo for being part of the Straight Up ’ohana. This is just the beginning.

Stay stoked, stay Straight Up!

Address

333 Uluniu Street Suite 103
Kailua, HI
96734

Opening Hours

Tuesday 12pm - 6pm
Wednesday 12pm - 6pm
Thursday 12pm - 6pm
Friday 12pm - 6pm
Saturday 10am - 5pm

Telephone

(808) 284-0102

Website

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