05/22/2026
This May, we’re proud to partner with The Pete Foundation as our Impact Partner for Mental Health Awareness Month.
Founded right here in Louisville after the Jones family lost their son Pete at 23, The Pete Foundation works to rally communities around mental health — breaking stigma, sparking honest conversations, and empowering young people to ask for help.
Mental health is health. And this month, every cup we pour is a small step toward making that true for more people in our city.
Mark your calendars! Join The Pete Foundation and us on May 29 for Drink Day, where $3 of every Toasted Coconut Cold Brew purchased goes directly to The Pete Foundation!