Effie's Homemade

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Hyde Park, MA
Effie's Homemade

Effie's Homemade was founded by childhood friends Joan and Irene who believe that food is best when
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A biscuit for tea...a cracker with cheese...a cookie as a light and tasty snack.

09/05/2026

One last long weekend to bring ☀️

From beach days and boat rides to trains, trails and travels near and far, our biscuits have covered a lot of ground this summer.

Thanks for taking Effie’s along for the adventure🧡

08/20/2026

From a family oatcake recipe to the shelves of more than 5,000 stores, what a journey it has been.

Effie’s co-founder Joan MacIsaac recently joined Jon LaClare on the Harvest Growth Podcast to share the story behind Effie’s Homemade and some of the lessons we’ve learned along the way.

Joan talks about why sampling has always been at the heart of our business, how conversations with customers have shaped everything from our packaging to our messaging, and why thoughtful, steady growth matters.

For us, offering someone a sample has never been only about sharing a biscuit. It’s an opportunity to listen, learn, and make a genuine connection—and those small moments have helped Effie’s grow from 13 stores to more than 5,000.

Listen to the full conversation: https://www.dropbox.com/scl/fi/gwkrp7ryciceiq2n56vls/Podcast_HG_JoanMacIsaac_072926-Podcast1080p.mov?rlkey=7ffyr2bplq4244qlgit6qhbma&e=1&dl=0

08/17/2026

From pasture to biscuit. 🐄🧈

We recently visited Barstow's Dairy Store and Bakery in Hadley, Massachusetts, a member of the Agri-Mark dairy cooperative and part of the story behind the butter we use in some of our biscuits. The farm is also turning food and farm waste into renewable energy and fertilizer with an innovative anaerobic digester. Pretty amazing, if you ask us!

Now, whenever we pass Barstow’s, we’ll think of their hardworking cows and the delicious journey their milk takes to become part of an Effie’s biscuit. We love knowing the people and places behind our ingredients!

08/04/2026

Some adventures take you across an ocean, others are just a train ride away or a hike with a beautiful view.

This summer, Effie's has tagged along to a few unforgettable places, proving that the best travel companion is one that fits right in your bag. Whether you're exploring somewhere new or enjoying a favorite spot close to home, we hope Effie's is part of the adventure.

If you're bringing Effie's along this summer, we'd love to see where you go. Tag and use for a chance to be featured.

07/08/2026

Happy National Blueberry Day! 🫐

We're celebrating with one of our favorite summer combinations: juicy blueberries, cheese, honey, and Corn Biscuits. Summer snacking doesn't get much better than this!

07/06/2026

Summer adventures come in all shapes and sizes! From hiking trails close to home to city streets halfway around the world, Effie's is always ready for the adventure.

We'd love to see where you're bringing your favorite biscuits this summer. Tag and use for a chance to be featured on our page—and receive a special thank-you via DM.

Where are you taking Effie's next? ☀️✈️

06/23/2026

Thank you to Edible Boston for sharing the story of Effie's Homemade and the friendship between our founders, Joan MacIsaac and Irene Costello. What began as a beloved family oatcake recipe passed down through generations has grown into a business that brings people together around good food and simple pleasures.

We're honored to have our story featured and thankful to everyone who has supported us along the way!

06/02/2026

From beach days to bucket-list destinations, Effie's is always ready for a little adventure ✈️☀️

One of our favorite things about is seeing all the places our biscuits travel with you. Whether you're exploring somewhere new or enjoying a weekend close to home, don't forget to pack your favorite travel snack.

Show us where you're bringing Effie's this summer with for a chance to be featured on our page and receive a special discount code via DM.

Where has Effie's traveled with you lately?

05/26/2026

Memorial Day weekend may be over, but summer snacking season is just getting started ☀️🚤

Now we want to see where you’re bringing Effie’s next! Share your summer snacking adventures with for a chance to be featured on our page and receive a special discount code via DM.

Whether it’s a big getaway or a short weekend escape, Effie’s makes the perfect travel snack.

Where are you bringing Effie’s this summer?

05/22/2026

Where will Effie’s go this summer? ☀️

From beach days and road trips to hiking trails, picnics, and weekends by the water, we’re bringing Effie’s along for every adventure.

Now we want to see where you take yours.

Join our summer adventure:

Here’s how to participate:

🍪 Bring Effie’s on your travels
📸 Snap a photo enjoying them on the go
📲 Post on Instagram or Facebook
🏷️ Tag + use

Everyone who participates will receive a special discount code via DM, and your photo may be featured on our page throughout the summer.

So pack your favorite biscuits and take us along for the ride. We can’t wait to see your adventures!

Address

1 Westinghouse Plz
Hyde Park, MA
02136

Website

http://www.effieshomemade.com/

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