The Alley

The Alley It's time for tea! From freshly brewed tea to our handcrafted Deerioca (tapioca), you’re guaranteed q

From bright and refreshing to creamy and dreamy, our Matcha Series has a flavor for every mood.Yuzu Matcha TonicA refres...
06/03/2026

From bright and refreshing to creamy and dreamy, our Matcha Series has a flavor for every mood.

Yuzu Matcha Tonic
A refreshing citrusy matcha with a bright yuzu twist that feels crisp, light, and energizing.

Matcha Coconut
Smooth matcha meets creamy coconut for a tropical sip that’s rich, mellow, and refreshing.

Duo Matcha Latte
A layered matcha latte with creamy milk and bold matcha flavor in every sip.

Strawberry Matcha
Sweet strawberry and earthy matcha come together for the perfect fruity, creamy balance.

Which matcha mood are you today?

The perfect bestie combo: a little gossip, a lot of giggles, and one very good drink.πŸŒπŸ˜‚πŸ˜‹
06/02/2026

The perfect bestie combo: a little gossip, a lot of giggles, and one very good drink.
πŸŒπŸ˜‚πŸ˜‹




Proof that my love for boba started before day one. πŸ§‹
06/01/2026

Proof that my love for boba started before day one. πŸ§‹




Green dayGood day 🌱
05/31/2026

Green day
Good day

🌱



05/30/2026

OMG! 😱 Joey saw the croffle and immediately understood the hype.

Boba appΓ©tit.
05/29/2026

Boba appΓ©tit.




UW Seattle, it’s your turn! πŸŽ‰We’re officially opening this weekend, and we can’t wait to celebrate with you!🎊 GRAND OPEN...
05/29/2026

UW Seattle, it’s your turn! πŸŽ‰

We’re officially opening this weekend, and we can’t wait to celebrate with you!

🎊 GRAND OPENING WEEKEND
πŸ“… May 30 & May 31
⏰ 12 PM – 8 PM
πŸ“4515 Brooklyn Ave NE, Seattle, WA 98105

🚨 BOGO Deal β€” Both Days
Buy one drink and get a FREE Royal No. 9 Milk Tea
Available May 30 & May 31 from 12 PM – 8 PM

✨ May 30 Highlights
🦁 Lion Dance Performance at 11:30 AM
πŸ›οΈ First 100 customers will receive a FREE Mystery Goodie Bag
πŸ€ Lucky Draw

✨ May 31 Highlights
🎧 Live DJ from 1 PM – 5 PM

🎁 Lucky Draw Grand Prizes β€” May 30
πŸ’» MacBook Neo
πŸ“Ί Insignia 40” TV
🧹 KARDV Cordless Vacuum Cleaner
β˜• Philips Saeco XSmall Plus Coffee Machine

🀳 SNAP & WIN Giveaway
Snap a photo with your boba at our Photo Booth during the Grand Opening, post it on your Instagram Story, and tag .usa + for a chance to win FREE BOBA FOR A YEAR!

πŸ€ The lucky winner will be contacted via Instagram after the event.

Come celebrate with us β€” we can’t wait to see you there! πŸ§‹

Your daily ritual, beautifully brewed. πŸ§‹πŸŠ πŸ“ πŸ›οΈ 🦌
05/28/2026

Your daily ritual, beautifully brewed.
πŸ§‹
🍊
πŸ“
πŸ›οΈ
🦌

05/27/2026

Your daily escape starts here. Sip slow, stay awhile. 🍡

Little moments, big happiness. Best enjoyed with your favorite drink and your favorite people.
05/26/2026

Little moments, big happiness. Best enjoyed with your favorite drink and your favorite people.

The bottle that goes with every routine. πŸ§˜πŸ»β€β™€οΈOn-the-Go Tumbler Collection350ml & 500ml stainless steel bottlesLightweig...
05/25/2026

The bottle that goes with every routine. πŸ§˜πŸ»β€β™€οΈ

On-the-Go Tumbler Collection
350ml & 500ml stainless steel bottles
Lightweight. Scratch-resistant. Designed for everyday carry.

Sip. Carry. Repeat. Your everyday essential, upgraded. πŸ’™
05/24/2026

Sip.
Carry.
Repeat.
Your everyday essential, upgraded. πŸ’™

UW Seattle, the wait is over!Our soft opening is officially here. Stop by, find your new favorite drink, and celebrate t...
05/24/2026

UW Seattle, the wait is over!
Our soft opening is officially here. Stop by, find your new favorite drink, and celebrate this exciting moment with us.

⏰ Soft Opening Hours:
May 25: 12pm - 6pm
May 26: 12pm - 7pm
May 27: 12pm - 7pmοΏ½May 28: 12pm - 8pm
May 29: 12pm - 8pm

🎊 Grand Opening Weekend:
May 30 & 31: 12pm - 8pm

May 30(Sat): First 100 customers get a FREE Mystery Goodie Bag!
May 30 & 31(Sat & Sun): Buy One Get One Royal No.9 Milk Tea FREE (From 12pm - 8pm)

🎁 Lucky Draw Prizes
MacBook Neo
Insignia 40inch TV
KARDV Cordless Vacuum Cleaner
Philips Saeco XSmall Plus Coffee Machine

🀳🏻 SNAP & WIN Giveaway
Snap a photo with your boba at our Photo Booth during the Grand Opening, post it on your Instagram Story, and tag .usa + for a chance to win FREE BOBA FOR A YEAR!

πŸ€ A lucky winner will be contacted via Instagram after the event.

πŸ“4515 Brooklyn Ave NE, Seattle, WA 98105

05/23/2026

The kind of drink that makes an ordinary day feel planned.

πŸ“Έ: Yuzu Matcha Tonic

05/22/2026

For the days that need a little sweetness.

05/22/2026

A little sip, a little reset. Your daily moment starts here.

From caveman to cravings. πŸ”₯ βž‘οΈπŸ§‹
05/20/2026

From caveman to cravings.
πŸ”₯ βž‘οΈπŸ§‹

New favorite drop β˜€οΈπŸ•ΆοΈβ›±οΈπŸŒŠπŸΉ
05/19/2026

New favorite drop β˜€οΈπŸ•ΆοΈβ›±οΈπŸŒŠπŸΉ

05/18/2026

Dialing your perfect boba match like it’s 1999. πŸ€™πŸ»πŸ˜Ž

☎️✨

Game, set, sip. 🎾🎾🎾🍡
05/17/2026

Game, set, sip.

🎾

🎾

🎾

🍡

One wrote a press release, one caught feelings. [Brown Sugar Boba: Millennial PR team VS Gen Z Social team]
05/16/2026

One wrote a press release, one caught feelings.


[Brown Sugar Boba: Millennial PR team VS Gen Z Social team]


05/15/2026

Growing up is realizing some pain can only be fixed with boba. πŸ§‹β€οΈβ€πŸ©Ή

How do you say β€œI love you” in your language?Drop it in the comments below πŸ‘‡πŸ»
05/14/2026

How do you say β€œI love you” in your language?
Drop it in the comments below πŸ‘‡πŸ»


05/13/2026

A new sip of summer is on the way.
Stay tuned for The Alley’s new series. 🌴

Dreaming of owning your own boba tea business? πŸ§‹βœ¨The Alley is now franchising and looking for passionate entrepreneurs t...
05/12/2026

Dreaming of owning your own boba tea business? πŸ§‹βœ¨

The Alley is now franchising and looking for passionate entrepreneurs to grow with us.

As a globally loved premium tea brand, we offer strong brand support, proven business systems, operational training, marketing support, and exclusive incentives for qualified existing food & beverage owners.

Special offers may include:
β€’ No initial franchise fee
β€’ Up to 20% off your initial inventory order
β€’ Complimentary selected equipment from HQ

Start your journey with The Alley today.

Interested in becoming a franchise partner?

πŸ‘‡πŸ»Visit the link to learn more.πŸ‘‡πŸ»
https://forms.gle/HyUzusqSwn4xHwAJA

Offer available to qualified applicants only. Additional terms and conditions may apply.

Address

Houston, TX

Website

https://forms.gle/jhqh4jAuJzQsqJE6A

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