Primary Restaurant and Bar

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Primary Restaurant and Bar Primary Restaurant & Bar: Mountain modern dining in Highlands, NC, with fresh American cuisine, USDA

It's Sunday, and that means Prime Rib Night is here at Primary! Join us at 5 PM for a mouthwatering experience—be sure t...
10/18/2026

It's Sunday, and that means Prime Rib Night is here at Primary! Join us at 5 PM for a mouthwatering experience—be sure to pre-order your prime rib when you make your reservation! It's the only way to guarantee your portion.
Book your reservation and reserve your cut at online
or call (828) 526-3555

Don’t miss out on an unforgettable evening! Join us at Primary for our exclusive Monday Night Surf & Turf Special. Dive ...
10/12/2026

Don’t miss out on an unforgettable evening! Join us at Primary for our exclusive Monday Night Surf & Turf Special. Dive into a mouthwatering USDA Prime filet, grilled to perfection, paired with a succulent, buttery cold water lobster tail.

Why: Because your Mondays deserve to be extraordinary!

Reserve your table now to make Monday the highlight of your week at our website

Brunch is on the menu today at Primary
10/10/2026

Brunch is on the menu today at Primary

Host an unforgettable Christmas party, a memorable rehearsal dinner, or a delightful departure brunch for your family an...
10/09/2026

Host an unforgettable Christmas party, a memorable rehearsal dinner, or a delightful departure brunch for your family and friends at Primary—where every occasion becomes a cherished celebration.

New Creme Brulee bites. One bite and you’re hooked. Perfect for sharing… or not  Tag someone who needs this in their lif...
10/03/2026

New Creme Brulee bites. One bite and you’re hooked. Perfect for sharing… or not Tag someone who needs this in their life right now

Indulge in our special of the week: colossal shrimp, perfectly crusted with pesto, resting on a bed of flavorful basil a...
10/01/2026

Indulge in our special of the week: colossal shrimp, perfectly crusted with pesto, resting on a bed of flavorful basil and black pepper polenta cake, drizzled with rich roasted corn crema.

Address

310 Main Street
Highlands, NC
28741

Opening Hours

Monday 5am - 8pm
Thursday 5am - 8pm
Friday 11:30am - 8pm
Saturday 11:30am - 8pm
Sunday 11:30am - 8pm

Telephone

+18285263555

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