Live Forever Juice

Live Forever Juice Live Forever Juice! Live Forever Juice is a fake product and brand created by Maryland consulting firm FDAImports.com.

It was developed to highlight
the issue of FDA compliance in food labeling, especially for organic products. The fake product consists of a standard retail-style display box as well as an accompanying website complete with FDA label compliance training videos (http://www.liveforeverjuice.com). Intended to be over-the-top, Live Forever Juice is intentional yet witty, honing in on some of the most common and difficult labeling errors that companies often make. The website explains the project and offers a set of 6 training videos where various FDAImports.com staff members assess each label and address particular areas of compliance such as:

• The Nutrition Facts Panel
• Issues with Percent Juice Declaration
• Fonts, Sizes and Location Issues
• Health Claims
• Organic Claims

Address

810 Landmark Drive, Ste 126
Glen Burnie, MD
21061

Telephone

+14102202800

Website

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