03/05/2026
March 7th will be our 23rd Anniversary of Satchels Pizza. It's been eventful to say the least. What I thought would be a small pizza joint on the edge of the Eastside industrial park has turned into an art project and a family the size of the county and beyond. The staff and so many customers have become personal friends and my heart overflows with joy that I'm helping to create something that people respond to so positively.
We've endured 2 fires, a pandemic, and lawsuits. There were a couple lawsuits where someone got hurt and needed to cash in. Our insurance handled those cases and it doesn't feel good when someone gets hurt.
Early on there was a little girl who fell and broke her arm on our playground. It was the family's first visit to us. That family took her to get her arm mended and they never sued us over it. I even signed her cast later. She just fell wrong and it was a different time. I was always so in awe that the family didn't sue us. We were such a new business I'm not sure we would've survived it.
The latest case was quite a surprise. A federal lawsuit that our insurance doesn't cover, over ADA website compliance. Before the papers were even served we were figuring out how to make a website more accessible to the disabled. You see there's an industry of lawyers seeking to defend us which tipped us off early that something strange was afoot.
My intention from the start was to make the site compliant. I figured that would make it available to people who were visually impaired and it would help us win the lawsuit. I learned that sometimes businesses are sued twice over ADA website compliance so I knew that fixing the website would be goal #1.
We quickly learned there's no clear guidelines. It can also be subjective. If a blind person gets confused that can be part of the lawsuit but maybe sighted people get confused also. For example this last lawsuit claimed that the LSE link on our site was confusing. What does that mean?
I told myself I would keep it brief and here I go getting myself into the weeds...
I called an attorney friend who recommended I contact a local first amendment lawyer Gary Edinger. He answered my call and he was so pleasant to chat with right away. I decided then and there I would rather fight the lawsuit and give this nice man my money. Soon I found out if I lost the case (which supposedly I would) I would have to pay the opposing counsels fees as well, likely more than doubling my costs.
Brief Satchel, brief. I could write so much but I want to cut to the chase.
The case was dismissed. I can't say why. I don't really know why. They say it's because we killed the link to our third party delivery website that wasn't working for the blind tester. Maybe that was enough to drop it? Maybe there's more we don't know. My wife thinks maybe they were afraid a judge would rule in our favor and create a precedent the other side wouldn't want. It's good to fight over principle and win.
But winning costs more than settling and it's not the fault of my attorney. My attorney was so kind and gentle with the bills. He really believed in this case and you could tell when he billed me. It was an expensive and extensive case to litigate but he was really really cool about it.
And winning still cost me months of struggle, many hundreds of emails, and frustration over the process. It's funny to call it winning but it still feels good.
Thanks for this community that cares, thanks for the many of you who reached out to help. Some of you really made an impact and some I never got around to connecting with but your offering to help was noticed and appreciated. I want to say so much more but I always ramble on so long.
Eshanda in Jax you were an inspiration. Brandi from Camp Run a Mutt --- just Wow. Janice Gerry well I don't even have words for your deep involvement and help. I mean, I have words but I'm really trying to keep the word count below 5000.
Gary, Nazar, Wade, Ellen, Scott B, Lillian, Seth --- there's just too many people who helped in this small but mighty victory to name. (Mostly because my memory is bad 😜)
23 years come Saturday y'all. Let's keep it going. I'm having fun still and enjoy seeing y'all having fun. My lawyer called me the "toughest kid on the block" in an email where he told me we won. I'm not that tough. I'm a softy. But I do intend to speak up when I see something wrong. I hope you do too. We're all the better for it.
Love y'all ♥️
Satch
Other owners settled with three local cases ongoing.