09/11/2026
Happy Friday, everyone! We have a nice change of pace this week. It's time for a little detective work.
As always, we hope you share our story with family and friends and help us grow the IdleWild community.
"The Holy Bird"
From the IdleWild archive
There is a loon on every bottle we make.
One loon. Never two. It's written into our house standards as a rule nobody gets to break: any label with water on it carries a single Common Loon.
We thought we knew why we did that. There are loons on Schoodic Lake, and anyone who has been out on that water after dark and heard one call across it does not forget the sound. It seemed like the honest bird to put on a Maine whiskey made by a family from that lake.
Then we found a piece of paper in my grandfather's archive that suggests we may have inherited something we didn't know we were carrying.
It's a single printed page, from sometime before 1937 โ before Red and Vicky ever bought the farm that became IdleWild Camps. It advertises three businesses on Schoodic Lake Road in Brownville, Maine. A place taking summer boarders. An antique and gift shop, "stop and see."
And this:
HOLY BIRD TEA ROOM. Have a cup of tea and ask for a souvenir card with a description of the Holy Bird Schoodic Lake Road ยท Brownville, Maine
That's the whole entry. That's everything we have.
Somebody on that road was running a tea room named after a bird. Somebody had printed up cards explaining what the bird was, and you could ask for one over a cup of tea and take it home and know.
We don't have the card. We've looked. There is no record of the Holy Bird Tea Room anywhere we can find โ not in a historical society file, not in a directory, not anywhere online. Whatever the answer is, it doesn't live on a screen.
Here's our guess.
We think the Holy Bird is the loon.
It's the bird of that lake. Its call carries a long way over open water at night, and it is exactly the kind of sound people build stories around โ and have, for as long as there have been people on that shore. If somebody on Schoodic Lake Road had a reason to call the loon holy, that reason would have been printed on the card.
If we're right, then the bird on our bottles isn't a design decision somebody made in a meeting. It's something that was already on that road, being handed to strangers with their tea, ninety years before we got there.
But we are guessing. We want to be plain about that. It could be a heron. It could be an eagle somebody saw once and never stopped talking about. It could be something with no connection to the lake at all.
So we're asking you to find out.
Brownville. Milo. Derby. Anyone with people in Piscataquis County, anyone who's spent time on that lake, anyone whose grandmother kept a box like ours.
Did anyone ever mention the Holy Bird Tea Room? Does the card still exist in somebody's attic? Does anyone know where on Schoodic Lake Road it stood?
Dig deep. Ask the oldest person you know.
If you turn it up, we will publish it here in full and credit you by name โ and we'll be glad to be wrong.