Gilbertson's General Store, Keyeser, WI

Gilbertson's General Store, Keyeser, WI Gilbertson's Store opened in 1894, serving as a general store with a wide variety of goods, including tools, food, and other items. Including C.B.

It also offered a tavern, making it a social gathering place for the community. The store was owned and operated by multiple generations of the Gilbertson family. Gilbertson, followed by Kenny Gilbertson, who started working there at the age of 10, eventually took over with his wife, June, after 43 years of tobacco farming. Gilbertson's has long been a cornerstone of the Keyeser community, providi

ng goods, services, and a cherished gathering place—a true "time capsule" and "community space" reflecting the town's rich history. After 130 years of dedicated service, Gilbertson's Store closed its doors in late October 2024 as Kenny Gilbertson retired. Now, under new ownership, David and Rachel Munz purchased the building in April 2025 and have proudly reopened it, welcoming all to reminisce and enjoy its legacy today.

Family first! 🐮❤️Our shop will be closed this Saturday morning so we can head over to the Lodi Fair and support our son,...
07/07/2026

Family first! 🐮❤️
Our shop will be closed this Saturday morning so we can head over to the Lodi Fair and support our son, Danny! He has been working incredibly hard training his calf, Betsy Rocks, and we wouldn't miss his big moment in the show ring for the world.

We appreciate your understanding and apologize for any temporary inconvenience. Come out to the fairgrounds and cheer them on if you're around!

We will reopen as soon as the show wraps up at 1:00 PM. See you then! ✨

Happy 4th of July🎆We are open from 9 to 6 today!Stop by and Grab a free America 250 Tattoo and Sticker to celebrate!!Lo...
07/04/2026

Happy 4th of July🎆
We are open from 9 to 6 today!
Stop by and Grab a free America 250 Tattoo and Sticker to celebrate!!
Looking for something fun to do grab a Peg & Doc's Poker Run card available at Gilbertson's.

Thank you to everyone who participated in our inaugural Fire Pit Friday, we look forward to hosting more.
07/04/2026

Thank you to everyone who participated in our inaugural Fire Pit Friday, we look forward to hosting more.

🇺🇸 Open 4th of July! 🇺🇸Cruising by Gilbertson’s Store this Independence Day? Stop in for a quick libation! 🍹We have ever...
07/03/2026

🇺🇸 Open 4th of July! 🇺🇸Cruising by Gilbertson’s Store this Independence Day?

Stop in for a quick libation!
🍹We have everything you forgot or ran out of:Charcoal & Ice
🧊Brats, Buns, & Condiments
🌭Cold cases of beer

🍺Soar like an eagle on in! We are open Saturday from 9:00 AM to 6:00 PM. 🦅

07/02/2026

Thank you to everyone who stopped by and purchased Miller Peas. We at Gilbertson's General Store, Keyeser, WI are sold out and have sold a grand total of 900 lbs of peas this year. We look forward to working with the Millers next year, and appreciate all your patronage!

07/02/2026

🔥 Firepit Fridays are officially here at Gilbertson’s Store starting THIS Friday! 🔥

The weather is perfect, the wood is stacked, and the vibes are going to be immaculate. We are kicking off our weekly Firepit Friday nights, and you are officially invited! Gather your friends, bring the family, and come hang out with your favorite community. Whether you are looking to unwind after a long week, catch up with neighbors, have a cold, or enjoy the glow of a warm fire, this is the place to be.

-Edit: to be clear, you are welcome to bring snacks, but no outside alcohol is allowed on premises-

We are finalizing our livestock showing apparel order 🐮. If you want a fresh pair of crisp white Wranglers for the upcom...
07/01/2026

We are finalizing our livestock showing apparel order 🐮. If you want a fresh pair of crisp white Wranglers for the upcoming shows, now is the time to speak up!

07/01/2026

Peas are still available at Gilbertson's General Store! Visit us on July 1st and grab them while supplies last. We're open from 9 AM to 7 PM. See you in Keyser, Wisconsin! 🛒🥬

Address

N498 County Road C
De Forest, WI
53539

Opening Hours

Tuesday 9am - 3pm
Wednesday 9am - 7pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 6pm
Sunday 12pm - 6pm

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