05/26/2026
Tesfaye Bekele didn’t just build a farm. He rebuilt an entire region.
In the late 1990s, bushfires destroyed thousands of forest acres in Guji. Tesfaye, working for the Ethiopian government at the time, proposed replanting with coffee trees to restore the land and create sustainable income. The community said no. Too risky. Takes too long.
So Tesfaye quit his job and did it anyway.
He planted Suke Quto Farm to prove his vision worked. And it did. Today, coffee farms across Guji exist because Tesfaye showed it was possible. He’s one of the pioneers who put Guji on the specialty coffee map.
This natural process lot features native Kurume and Welicho varieties grown at 1,800–2,200 meters. Dried for 9–15 days on raised beds. Jasmine, peach cobbler, blackberry. Classic Ethiopian complexity with that signature Guji vibrancy.
This is what happens when someone believes in something enough to risk everything for it.
Available now.
