07/31/2026
A $36 Chicken... Really?
I know that $36 for a whole chicken might sound expensive at first.
But let's put it into perspective.
Many of us think nothing of spending $20–25 per person for a single meal at a restaurant. A family of four can easily spend $80–100 for one dinner—and that's before the tip.
Restaurants typically mark up menu prices to about 3 to 4 times the cost of the food itself (roughly a 200–300% markup) to cover labor, rent, utilities, and other expenses. Before the food even reaches the restaurant, distributors such as Sysco or US Foods have already added their own markup—often 10–30%, depending on the product and volume.
Now think about what you're getting with one of our whole chickens.
This isn't a bird raised in six weeks under commercial conditions. It's a slow-grown chicken, raised on pasture, eating organic feed, foraging for grass and insects, and living in fresh air and sunshine for about 14 weeks.
One chicken can easily become three nutritious meals:
🍗 Meal 1: Roast or fry the legs, thighs, and wings.
🥪 Meal 2: Slice or shred the breast meat for chicken salad, casseroles, tacos, or sandwiches.
🍲 Meal 3: Simmer the back, neck, bones, and remaining meat into a rich, mineral-packed bone broth. Add vegetables and you've created a hearty soup—or simply enjoy the broth on its own.
That's three meals from one bird.
Instead of paying for one restaurant meal that's gone in an hour, you're investing in several meals made from food raised with care, without shortcuts, and with nutrition that's difficult to find in today's food system.
Sometimes the cheapest food at the checkout ends up being the most expensive when you consider what you're really getting. Sometimes the best value isn't the lowest price—it's the food that nourishes your family, stretches across multiple meals, and supports the farmers growing it the right way.