Rita's Italian Ice & Frozen Custard

Rita's Italian Ice & Frozen Custard Rita's treat experience brings you Ice, Custard & Happiness at over 600 shops in 32 states! Frozen Custard - our rich Frozen Custard is a creamy delight.

Rita’s Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation. With over 600 shops operating in 32 states, our popular chain offers a variety of frozen treats that will leave your taste buds wanting more! Italian Ice - our famous Italian Ice is made fresh daily, featuring real fruit flavors that burst with refreshing goodness. Layered Gelati - a perfect blend of Italian Ice

and Frozen Custard in our layered Gelati. Blenders drink lineup - quench your thirst with our delightful Blenders drinks. Milkshakes - creamy and indulgent, our Milkshakes are a treat for any occasion. Sundaes - dive into a world of toppings and flavors with our Sundaes.

08/31/2026

Training camp tastes better with Rita’s. 🦅 💚 Our Water Ice Kid carried on a beloved tradition, joining this year’s rookies as they served the team.

While everyone's watching the action on the court... 🎾We've got a challenge of our own.Can you solve the final equation ...
08/30/2026

While everyone's watching the action on the court... 🎾

We've got a challenge of our own.

Can you solve the final equation then comment your answer below. 👇

Fall favorites are back, and we have a question... 🍂Which treat are you trying first?1️⃣ Pumpkin Pie Concrete2️⃣ Apple B...
08/29/2026

Fall favorites are back, and we have a question... 🍂

Which treat are you trying first?

1️⃣ Pumpkin Pie Concrete
2️⃣ Apple Butter Concrete
3️⃣ Apple Butter Milkshake
4️⃣ Pumpkin Frozen Coffee

Drop your number in the comments and tag the friend you're bringing along. 👇

Searching for the perfect fall treat? 🍁Good news. We found it.Tell us which one you're ordering first.
08/29/2026

Searching for the perfect fall treat? 🍁

Good news. We found it.

Tell us which one you're ordering first.

🎉 AUGUST GIVEAWAY TIME! 🎉Our August Giveaway is here! Let Rita's get you ready for back to school with our Rita’s Backpa...
08/28/2026

🎉 AUGUST GIVEAWAY TIME! 🎉

Our August Giveaway is here! Let Rita's get you ready for back to school with our Rita’s Backpack.

Here's how to enter:

1️⃣ Follow us on Instagram () 📱
2️⃣ Like this post ❤️
3️⃣ Tag a friend 🤝
✨ BONUS: Earn an extra entry every time you tag a friend!

Giveaway starts 8/28 at 12 pm ET and ends 8/30 at 10 am ET.

Winners will be chosen at random.

Good luck!

*See full giveaway rules in our bio!

Some flavors just feel like fall🍂It's the fall debate we've been waiting for.🎃 Team Pumpkin🍎 Team Apple ButterCast your ...
08/27/2026

Some flavors just feel like fall🍂

It's the fall debate we've been waiting for.

🎃 Team Pumpkin
🍎 Team Apple Butter

Cast your vote in the comments! 👇

🏁 The countdown to Daytona is on!Catch Josh Bilicki behind the wheel of the Rita’s-sponsored No. 07 Chevrolet at Daytona...
08/27/2026

🏁 The countdown to Daytona is on!

Catch Josh Bilicki behind the wheel of the Rita’s-sponsored No. 07 Chevrolet at Daytona International Speedway on August 28.
See you at the track! 🏎️

Pop quiz. 👀Could you go for a frozen treat right now?A) YesB) Also yesDrop your answer below, then tell us what you're o...
08/26/2026

Pop quiz. 👀

Could you go for a frozen treat right now?

A) Yes
B) Also yes

Drop your answer below, then tell us what you're ordering. 🍧👇

Happy National Dog Day to our four-legged Rita's fans! 🐶🍦We all know that look before and after a Rita's Treat. 😍Share y...
08/26/2026

Happy National Dog Day to our four-legged Rita's fans! 🐶🍦

We all know that look before and after a Rita's Treat. 😍

Share your favorite dog GIF in the comments below! 👇

Dog treats available at participating locations. Availability may vary by store.

Some treats just hit different. 😎🍒 Cherry Gelati🥭 Mango Ice🍪 Cookies ’N Cream Concrete💙 Blue Raspberry 𝘔𝘪𝘴𝘵𝘰®🌈 Twist Spr...
08/25/2026

Some treats just hit different. 😎

🍒 Cherry Gelati
🥭 Mango Ice
🍪 Cookies ’N Cream Concrete
💙 Blue Raspberry 𝘔𝘪𝘴𝘵𝘰®
🌈 Twist Sprinkle Custard

You can only pick one. Which are you choosing? 👇

🍂 They're back! 🍎🎃Pumpkin and Apple Butter have officially returned!From Pumpkin Pie Concretes to Apple Butter Milkshake...
08/24/2026

🍂 They're back! 🍎🎃

Pumpkin and Apple Butter have officially returned!

From Pumpkin Pie Concretes to Apple Butter Milkshakes and Concretes and Pumpkin Frozen Coffees, there's a fall favorite waiting for everyone.

Which one are you trying first? 👇

Fall favorites have arrived. 🍁Pumpkin and Apple Butter are back and ready to make every treat a little cozier.🎃 Pumpkin ...
08/24/2026

Fall favorites have arrived. 🍁

Pumpkin and Apple Butter are back and ready to make every treat a little cozier.

🎃 Pumpkin Pie Concrete
🎃 Pumpkin Frozen Coffee
🍎 Apple Butter Concrete
🍎 Apple Butter Milkshake

Tell us what's first on your fall must-have list. 👇

08/22/2026

Something crisp. 🍎
Something cozy. 🎃

Fall flavor season is almost here... can you guess what's on the way? 👀🍂

08/20/2026

Ice Guy is ready for a beach day... are you? 🌊🍦

We had a blast bringing this artwork to life from sketch to final design.

Where are you taking Ice Guy next?

Only 7 days until the final curtain. 🍒The TBS x Rita's Shirley Temple Ice takes its final bow on August 23, so there's s...
08/17/2026

Only 7 days until the final curtain. 🍒

The TBS x Rita's Shirley Temple Ice takes its final bow on August 23, so there's still time to enjoy it your way with an Ice, Gelati, Ice Blender, or 𝘔𝘪𝘴𝘵𝘰®.

And before the curtain closes, don't forget to enter the TBS x Rita's Shirley Good Time Giveaway! Simply snap a photo with your Shirley Temple treat, post it on Instagram, tag , and use and for a chance to win FREE Rita's Ice for a Year plus an exclusive TBS x Rita's swag pack.

⏰ Entries close on 8/23.

Back-to-school season is here!📚Celebrate with Buy 1 Small Frozen Custard Cone, Get 1 Italian Ice FREE, available through...
08/15/2026

Back-to-school season is here!📚

Celebrate with Buy 1 Small Frozen Custard Cone, Get 1 Italian Ice FREE, available through August 31, only in the app.

Get your offer in the Rita's app after 3 p.m. today, then redeem it in-shop or by ordering through the app where available.

Who's stopping at Rita's after the first day? 👇

Serve up a Shirley Good Time. 🍒Whether they're craving an Ice, Blendini®, Gelati, or Misto® there's a Shirley treat for ...
08/05/2026

Serve up a Shirley Good Time. 🍒

Whether they're craving an Ice, Blendini®, Gelati, or Misto® there's a Shirley treat for everyone.

Don't forget to snap a photo with your Shirley Temple treat, post it on Instagram, tag , and use and for a chance to win FREE Rita's Ice for a Year plus an exclusive TBS x Rita's swag pack.

⏰ Entries close on 8/23.

07/28/2026

Ice Guy’s got the best seat in the house 🎆🍧

Fireworks, summer nights, and something sweet in hand.

It’s National Mango Day 🍧🥭Celebrate with a Small Mango Italian Ice for $1, available in the app only.A simple way to mak...
07/22/2026

It’s National Mango Day 🍧🥭

Celebrate with a Small Mango Italian Ice for $1, available in the app only.

A simple way to make the day a little sweeter.

Address

3200 Castro Valley Boulevard
Castro Valley, CA
94546

Opening Hours

Monday 12pm - 9pm
Tuesday 12pm - 9pm
Wednesday 12pm - 9pm
Thursday 12pm - 9pm
Friday 12pm - 9pm
Saturday 12pm - 9pm
Sunday 12pm - 9pm

Telephone

+15108765217

Website

Alerts

Be the first to know and let us send you an email when Rita's Italian Ice & Frozen Custard posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Rita's Italian Ice & Frozen Custard:

Shortcuts

Share

Category