07/18/2026
Say hello to Early Bird, formally known as Cool & The Gang.
Our beloved Sour Session Beer with Earl Grey Tea has a fresh new look. Don’t worry, it’s the exact same beer you know and love, just with a name that suits it a little better!
So why the change? Over the years, we’ve heard so many of you call it “the tea beer” or “the Earl Grey beer.” The Blue Owl crew came together and started talking about where this year-round sour could go next. After tossing around ideas, we landed on a fresh new identity. It only felt right to lean into what everyone already knew and give it a name that captures its bright, refreshing personality. Enter Early Bird: first to rise, last to leave the party.
New name. New packaging. Same Earl Grey-infused sour you’ve been reaching for all these years.
And to celebrate this momentous occasion, we’re opening the taproom early on Saturday, July 25th from 9am-1pm. Enjoy Yoga with Relentless Optimism Wellness Community: ATX Social & Yoga Events, shop our indoor Early Bird Vendor Market, and catch our limited-release merch drop all while enjoying $3 pints of Early Bird.
Shout out to Jacob King for dreaming upJacob KingEarly Bird and Elsie Greer for her designElsie Greertting our ideas into artwork.
