A partnership between Chef Todd Ginsberg and Shelley Sweet, Ben Johnson, and Jennifer Johnson (the folks behind West Egg Cafe), The General Muir is a tribute to the classic New York Jewish Deli, returning it to its hand-crafted roots. Traditional favorites are honored – pastrami is cured and smoked in house, bagels are kettle boiled and hand rolled – and joined by dishes going beyond tradition, focusing on fresh ingredients and simple preparations. The General Muir is named for the refugee transport ship that brought owner Jennifer Johnson's mother and grandparents, Holocaust survivors, to New York in 1949. The General Muir opened in 2013 at Emory Point (aka The Point), the mixed-use development on Clifton Road next to the campus of Emory University, across the street from the CDC. A second location opened January 2021 at City Springs, in Sandy Springs, GA.