05/22/2026
šUpdate ā Long overdueš
Weāve waited a long time to share this because we wanted to be sure, and to make sure we were saying it in exactly the right way. Weāve gone back and forth many timesāthis was not a simple decisionābut weāve decided to sell the ice cream shop this year.
We need to make some changes and gently redirect more of our energy back toward home and family.
Itās hard to put into words how grateful we are. Even if we had three centuriesāor went to Neptune and backāit still wouldnāt feel like enough time to thank all of you. Thank you for being you, for the support, the likes, the messages, the flavor ideas, the business ideas, the love, and for driving all the way out to Arrow Rock just for ice cream. Most of all, thank you for simply being part of this with us, and for all of the beautiful little stories that have bloomed from this place.āØ
This shop would not exist without this community. Youāve made us laugh in the sweetest ways, held us up more than you probably know, and supported us with a kind of quiet magic we will never forget (and you know who you areāespecially those who always showed up, always gave a little extra love, always went out of their way).š
We will carry every ice cream moment with us foreverālike pages in a soft, glow in the dark diary we never meant to write, but are so so so grateful we did. āØšš¦
If youāve ever dreamed of owning your own ice cream shop in one of the most charming little towns imaginable, with the most incredible, heartfelt customers, now is your chance. The shop will be going on the market in the next month.šØ
P.S. We arenāt leaving Arrow Rock at all. Weāre just stepping away from the business sideānot the place or the people. Weāll always be so grateful, and in utter awe, of the endless love, creativity, and vibrancy you shared
with us here.š«š„°šŖ
With so much gratitude, and oceans and oceans of love.
James and Elana
