Simple & Sweet

Simple & Sweet Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Simple & Sweet, Restaurant, 322 S Main Street, Anna, IL.

I was working on some fun fall color macaron shells today. I have literally been baking for 10 hours. Macarons are sensi...
10/04/2026

I was working on some fun fall color macaron shells today. I have literally been baking for 10 hours. Macarons are sensitive and time consuming, but soooo tasty!

09/24/2026

Did you know?!?

Apparently our family looked at military service and said, “Yep. We’ll take one of everything.” 😂🇺🇸
Jennifer’s dad served in the Navy in photographic intelligence. Reagan served as a Navy linguist. Reid is a Seabee. Reid’s wife, Carsen, will serve as a Navy officer once she finishes Physician Assistant school. And Eric’s dad, Carl Massey, proudly served in the U.S. Army. 💙❤️
So between the Navy and Army, photography, languages, construction, and medicine, we’re basically one family reunion away from running our own military operation. 😂
We are incredibly proud of our military family and deeply grateful for every man and woman who has served this country.
Because of that, Simple & Sweet will proudly offer a 10% military discount to active-duty service members and veterans. 🇺🇸
It’s just one small way we can say thank you.
And yes… the discount applies to the important stuff:
Cookies.
Fudge.
Ice cream.
Cinnamon rolls.
Because serving your country is serious business… and dessert should be part of the benefits package. 😂🍪🍦

We are getting closer! We are waiting on our new back door, a new seal in our refrigerator, and a few other minor thing...
09/24/2026

We are getting closer! We are waiting on our new back door, a new seal in our refrigerator, and a few other minor things.

Today’s progress thanks to my kiddos!
09/22/2026

Today’s progress thanks to my kiddos!

We didn’t get as much done this weekend as we had hoped in the dining room, but we are almost done with the kitchen. Re...
09/14/2026

We didn’t get as much done this weekend as we had hoped in the dining room, but we are almost done with the kitchen. Reid came home to help us out this week and we are very thankful!

🍂 FALL FLAVOR EMERGENCY! 🍂We’re planning our fall fudge flavors, and we need your expert opinion. If we handed you a fre...
09/13/2026

🍂 FALL FLAVOR EMERGENCY! 🍂
We’re planning our fall fudge flavors, and we need your expert opinion. If we handed you a free sample, which one would make you forget your manners and immediately ask for another? 😂
🍏 Nutty Caramel Apple
🥧 Apple Pie
🌽 Candy Corn
🎃 Pumpkin Praline
🍬 Caramel Pecan Toffee
🍰 Caramel Pecan Cheesecake
Vote in the comments! Choose carefully—this is basically democracy, but with butter and sugar. 💕

🎬 MEET THE DREAM TEAM-ish 🎬Also known as: the four people behind Simple & Sweet who apparently looked at their already-f...
09/08/2026

🎬 MEET THE DREAM TEAM-ish 🎬
Also known as: the four people behind Simple & Sweet who apparently looked at their already-full schedules and said, “You know what sounds fun? Opening a business.” 😂
ERIC MASSEY
Director of Procurement at SIUC.
Local musician. Lead vocals for Diamond Dog. One half of Steve & Eric Dueling Pianos.
Basically, if he’s not buying something, pricing something, or singing something, we assume he’s asleep.
Frequently heard saying:
“Do we really need that?”
Usually about 30 seconds after Jennifer has already ordered it.
JENNIFER MASSEY
Family & Consumer Science teacher at Anna-Jonesboro High School.
Baker. Dreamer. Idea generator. Professional overcommitter.
Has never met a simple project she couldn’t turn into a full-scale production.
Frequently heard saying:
“Okay, but hear me out…”
Those five words are responsible for most of this business.
REAGAN SCHERER
U.S. Navy veteran and Special Education teacher at Anna-Jonesboro High School.
Daughter of Eric and Jennifer.
She’s survived military life, teaching, and being raised in this family, so honestly, opening a restaurant probably feels like a light hobby. 😂
MACKENZIE SCHERER
Small Business Development Center Director at Shawnee Community College and member of the Union County Chamber of Commerce Board.
The one person in this group who literally helps small businesses for a living.
Naturally, we sometimes treat her professional advice like a strongly worded suggestion. 😂
Between the four of us, we bring education, procurement, business development, military experience, community involvement, live music, too many opinions, way too many ideas, and a rapidly growing pile of receipts.
Our organizational chart looks something like this:
Jennifer: “I have an idea.”
Eric: “What does it cost?”
Mackenzie: “We should probably run the numbers.”
Reagan: “Here we go again.”
And somehow… Simple & Sweet is becoming real.
We’re building a place for good food, sweet treats, ice cream, friends, family, laughter, and memories right here in downtown Anna.
Will we agree on everything? No.
Will Jennifer stop adding things? Also no.
Will Eric sing in the kitchen? Probably.
Will Mackenzie eventually make us act like a real business? We’ll see. 😂
Stay tuned.
Simple & Sweet
Made for Moments Worth Sharing. 🍪🍦

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322 S Main Street
Anna, IL
62906

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