09/25/2026
We’ve noticed and heard a little confusion lately surrounding a couple of similar Route 66 phrases, so we thought this would be a fun opportunity to share the story and meaning behind ours.
The MidPoint Café has been saying and using the slogan “When you’re here, you’re halfway there” for many many years, long before some of the similar phrases you may hear along the road today. And while the wording may sound similar, we think there’s something pretty special about the word “there.”
“You’re halfway there” feels like an accomplishment.
You’ve traveled half of Route 66. You’ve reached the official geographic midpoint of the Mother Road, and whether you’re headed east or west, you’re now continuing toward the other end.
“Halfway there” says: Look how far you’ve come.
It feels like an accomplishment—a milestone worth celebrating.
“Halfway between ” says: You still have half to go.
It feels like you’re in the middle of something that isn’t finished yet.
“Halfway done” says: Half of the job is finished.
It sounds more like completing a task, chore, or project than experiencing a journey
And that’s what makes “When you’re here, you’re halfway there” such a perfect fit for the MidPoint Café.
It has a wonderful Route 66 double meaning:
HERE is The MidPoint cafe in Adrian, Texas—the official midpoint of Route 66.
THERE is wherever your Route 66 adventure is taking you next towards Chicago or Santa Monica or wherever your journey is going.
It’s more than a catchy phrase to us. It celebrates reaching a special place on a very special journey.
So stop in, take that iconic midpoint photo, have a piece of pie, and celebrate just how far you’ve come.
Because when you’re HERE, you’re HALFWAY THERE! ❤️🤍💙