First Watch

First Watch At First Watch we serve breakfast, brunch & lunch featuring elevated classics & seasonal specialties

First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we'll leave that up to you!

10/06/2026

Ordered Pumpkin Pancakes. Accidentally started a photoshoot 😂🎃🥞

10/05/2026

Something treacherous is happening around the office... 🗡️

10/05/2026

Yes, you can order this 😍🎃🥞

The games continue 🗡️ Your second mission: Face the Blazing Dragon 🐉 Complete the mission by October 14 to unlock a free...
10/02/2026

The games continue 🗡️ Your second mission: Face the Blazing Dragon 🐉 Complete the mission by October 14 to unlock a free juice. Visit firstwatch.com/traitors to play along!

09/30/2026

The Maple Bacon Croissant Sandwich is KarissaEats approved ✅🍁🥓🥐

This is tough 😅
09/28/2026

This is tough 😅

09/27/2026

You made it to breakfast 🗡️ First Watch has teamed up with The Traitors: New Blood to serve up breakfast missions, secret offers, and one grand prize worthy of the castle: free brunch for a year and official Traitors swag. Will you prove yourself a Faithful? Visit firstwatch.com/traitors to play along!

09/26/2026

Big talk from a guy who didn’t make it to breakfast Xavier Scruggs 😜🗡️🥓

09/25/2026

🚨 WARNING 🚨 Our Pumpkin Spice Donuts are highly addictive 🎃🍩🤤

09/22/2026

41 grams of protein bliss 🤌🥓🍳🌶️🥐

Address

11088 US 15-501 Highway Ste 800
Aberdeen, NC
28315

Opening Hours

Monday 7am - 2:30pm
Tuesday 7am - 2:30pm
Wednesday 7am - 2:30pm
Thursday 7am - 2:30pm
Friday 7am - 2:30pm
Saturday 7am - 2:30pm
Sunday 7am - 2:30pm

Telephone

+19104609458

Website

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