12/07/2024
To encourage more young people to donate blood, Sahlgrenska University Hospital in Gothenburg, Sweden, sends a text to donors when their blood has been dispensed to someone in need. A common issue with blood donation—along with other types of charitable donations—is that if a donor doesn't know the recipient, it's harder to convince them that donating is worth it. But with this system, which started in 2012, potential donors in Sweden have proof that their contribution is going to good use.