17/09/2026
What if the woman on the can got tired of smiling?
如果罐頭上的那個女人，笑累了呢？
For UNDEFINED Vol.03, we sat down with FREQUENT HEADACHE — a Taipei-based directing collective — to talk about making images, finding ideas in Taiwan’s streets, and giving a familiar face a different life.
這次 UNDEFINED Vol.03，我們找來台北導演團隊「慣性頭痛」，聊影像、聊台灣街頭，也聊怎麼讓一張再熟悉不過的面孔，活出另一種樣子。
慣性頭痛 Frequent Headache
A directing collective from Taipei, known for visual force and narrative tension across music video, commercial work and live performance. Winner of the 37th Golden Melody Award for packaging design, nominated for Best MV at the 35th, 36th and 37th; album visuals for ØZI and Gummy B; campaigns with Heineken, adidas and GIANT. Ask them how it started and the answer is refreshingly flat: it just happened, and the name was a joke.
來自台北的導演團隊，以強烈的視覺風格與敘事張力，在音樂影像、商業廣告與現場演出留下痕跡。第 37 屆金曲裝幀設計獎，第 35、36、37 屆金曲最佳 MV 入圍，操刀 ØZI、Gummy B 專輯視覺，與 Heineken、adidas、GIANT 合作。問他們怎麼開始的，答案坦白得有點好笑：不知不覺就變成現在這樣，名字當初也只是亂取的。
Their Taiwan is always in motion. Signs piled over signs. Exposed pipes, patched tiles. Campaign billboards becoming memes, then finding their way back into ads. Everyday things, constantly being put to new uses.
他們眼裡的台灣，一直在變。招牌疊過招牌，外露的管線、拼補的磁磚。競選看板變成迷因，迷因又回到廣告。日常裡的東西，總有人拿來做出新的用途。
For their collaboration with Razzle Dazzle, they started with the blonde woman on an asparagus juice can. After more than fifty years of smiling, they imagined she might want a break. So they gave her an attitude, coated asparagus in squid ink, and sent it into the fryer. The woman on the can has gone dark. Now we’re bringing you over to the dark side, one squid-ink asparagus fry at a time.
這次與 Razzle Dazzle 合作，他們想到蘆筍汁包裝上的金髮女郎。笑了五十多年，她或許也想休息一下。於是讓辣妹有了脾氣，讓蘆筍裹上墨魚醬汁，再交給炸鍋，蘆筍汁女郎黑化了，我們也透過墨魚蘆筍條黑化你。
A familiar image, with somewhere new to go.
熟悉的形象，就這樣有了下一段故事。
“Fun is enough.”
「我們只是覺得這很好玩。」
Swipe through for the conversation.
往左滑，看慣性頭痛怎麼把日常裡的東西，繼續玩下去。
UNDEFINED 無定義 Vol.03｜FREQUENT HEADACHE 慣性頭痛
Razzle Dazzle × UNDEFINED
你有多久，沒單純因為好玩，就動手做一件事？
