31/12/2025
We’re proud to share our latest animation for : “The clever trick used by sports betting apps” is now live!
Watch here: https://www.youtube.com/watch?v=YYpy0cM-
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The video explores how sports betting apps manipulate users through addictive design strategies. These platforms use psychological tactics and gamification elements to encourage repeated betting and prolonged engagement. Features like constant notifications, reward-based visuals, and mechanisms that trigger the urge to “win back losses” are carefully crafted to keep users hooked. These manipulative designs pose serious risks, especially for young people and vulnerable individuals.
The video breaks down how these strategies work and offers insights to help viewers recognize and resist such techniques, promoting more mindful and informed decision-making.
We truly enjoyed the creative process behind this project, which we developed in collaboration with TED-Ed!