12/09/2026
226 HOURS. 81 ITEMS. ONE COMPLETE MYPIZZA CATALOGUE. 🔥
Over the past few weeks, I’ve spent a total of 226 hours rebuilding and upgrading the presentation of all 81 items across our full menu catalogue — pizzas, wings, pasta, sides, desserts, drinks, combos… everything.
From re-shooting dishes myself, to countless rounds of editing, retouching, typography, backgrounds, layouts and branding, every single item has been worked on carefully using multiple professional tools and workflows.
I’m keeping the exact editing recipe to myself. 😉 Some recipes belong in the kitchen.
But one thing I’m proud to say is that the food you see is OUR actual food — photographed from the dishes we really serve, then presented in a way that I feel finally does them justice.
And after spending 14 years in IT before this crazy F&B journey, I never imagined those skills would one day come back and help me rebuild MyPizza’s entire visual identity like this.
With the ratings and support MyPizza has worked so hard to earn, I felt our menu catalogue had to rise a few levels too.
If we’re going to carry the name of Singapore’s highest-rated pizza company, then the way we present our food has to reflect the standard we’re trying to uphold. 🍕🔥
Not because we think we’ve made it.
Quite the opposite.
Because every milestone makes me feel like we have to work even harder to deserve it.
These six photos are just a small glimpse of the 81-item transformation.
226 hours later… the entire catalogue is finally done. ❤️🔥
It’s a different experience!