13/02/2026
When we decided to pause Hae!, it wasn’t out of panic or because we got “replaced”.
It was because we knew staying the same would eventually catch up with us.
The F&B scene has been intense lately. Costs are rising. Trends move fast. Consumer habits shift quickly.
If we don’t slow down to re-evaluate & re-look at the full picture, we might actually fall behind & lose everything we've built.
So we chose to pause while we’re still standing strong.
With that said, thank you for your continued support & the love you have given us since our day 1 on 2nd June 2024.
🔗 If you're doing a reunion hotpot, check out the link in the bio!