17/05/2024
Bertrand Cheo, the 3rd generation owner of Bee Yee, interviewed by Biz Africa Events, the organiser of Taste of Singapore & Asia 2024 Roadshow:
Bee Yee is one of Singapore’s heritage foods to be show case in Singapore CNA program called “Belly of The Nation”. We were also invited to be the finalise for “Favourite Street Food Vendor” by Gastromonth. Being one of Singapore longest standing fish ball noodle brand. We were also awarded “Best Food 2017” as well as newspaper articles.
Just before covid, we have created the world first Singapore fresh Mee Pok Noodle Kit, that cooks within 10 to 20 seconds. Unlike instant noodles, we used only fresh ingredients and no added preservative. No added pork or lard.
Our signature sambal chilli has been over 5 decades and pass down to use to create this easy and tasteful Singapore popular hawker dish. We have sold more than 50 thousand boxes locally in Singapore and across many countries like: Australia, New Zealand, Indonesia, Malaysia, Thailand, Hong Kong, Macau, Korea, Japan, United Kingdom, Canada, USA, Switzerland.
Currently we would like to expand our business to other parts of the world and to show case our unique heritage Singapore food. We plan to open Malaysia market is because we have clients coming to Singapore to buy our products. Therefore, we are looking for distributors and partners to collaborate with us.
Watch the video interview:
https://www.youtube.com/watch?v=hkxv8vmyKok
Since 1967... formerly at Shenton Way - Sin Chew Jit Poh backlane.
From pushcarts every morning... then moved to old Lau Pa Sat, Amoy Street, New Lau Pa Sat, Orchard Towe, Orchard Plaza, Commonwealth Drive and now 26 Jalan Membina (Foodloft Coffee shop)