30/12/2023
Although it's quite cliche, we feel it's important for some year-end reflections, especially in a year as meaningful as 2023.
2023 was the centennial anniversary of the creation of our soupy BCM. As part of the large BCM family, we were proud to see our ancestor's legacy reaching such a key milestone. My great great grandparent's influence can still be seen in our recipe, our work ethics and of course, our logo.
Our logo was first launched in 2017 and displayed at our Lucky Plaza outlet. When we first conceptualized our logo, we wanted to make sure that we paid homage to our ancestors and to the family.
The image of our great great (gg) grandfather, Mr Chen Lian Fu, peddling noodle with his 2-baskets-hawker reminds us that we need to stay true to our roots. We have purposefully engaged a designer to draw his image from a photo of him that was given to my grandparents.
1923 was the year our gg grandfather first stepped onto these shores and made a living out of the noodle trade at Chai Chee. Although he was a hokkien from Zhao An, the noodles originated from Chao Zhou where he was stationed for a period of time. He learnt the preparation and cooking of the noodles there before settling down in Singapore. We are glad that other relatives subsequently recognized 1923 as the year of origin and included into their brand story.
The surname 沈 gives recognition to my great grandparents who taught the ways of the trade they learnt from the founders, Mr Chen Lian Fu and Mdm Sim Jin Mei.
Pink was the main colour as it represents family and warmth, the key values of our business, and who we are.
Since 2017, we have seen many challenges, including covid and an uncertain macro economic environment. There were also some unpleasant episodes as the year was coming to a close. However, all these factors will only serve to fortify us as we remain determined to do our part to ensure that our ancestor's legacy can endure and prosper for the next 100 years.
