Eli's Icecream and Pastries

Puno’s Ice Cream and Sherbet is a well-known ice cream brand in Cabanatuan City, Nueva Ecija, established by Atanacio and Simeona Puno in 1960s. They decided to put up the ice cream business to send their 9 children (Irene, Maria, Ignacio, Benigno, Felicisimo, Justina, Hermogena, Gregorio & Ferdinand) to school, selling ice cream on the streets of Cabanatuan City as an ordinary “sorbetero”. Back i

n the day, people could only have it at parties because it used to come in a 2 gallon container, packed in a wooden barrel, with lots of ice and salt to keep it frozen. Years later, the Puno sons and daughters decided to grow the business and turned it into a corporation known as Puno’s Frozen Dairies Inc. and started selling their ice creams in cups, pints, liter, half-gallon and gallon-packs, so sudden cravings can be satisfied. Their original and bestselling flavor, Cheese Cashew Macapuno, has a comforting goodness that made Puno’s Ice cream a well-known homemade ice cream in Nueva Ecija. In 2008, Eli the youngest son of Maria worked in the family’s ice cream factory, from prepping, handling and mastering his mom’s family business. A year after he returned to his home in Santiago City with knowledge he acquired from his mother’s hometown and with mom's guidance he started to put up Eli’s Icecream and Pastries.