Became a well-known solidly patronized food chain starting in the 80’s when it popularized traditional hot and quickly-served Filipino snacks like ‘goto’, ‘arrozcaldo’, ‘dinuguan’ and ‘pares’ as well as acronym-named ensemble-dishes consisting of a fried rice base (sinangag abbreviated to “si”) and fried eggs (itlog abbreviated to “log”) combined with companion meats with names like ‘tapsilog’ (t
apa,sinangag at itlog), longsilog (longganisa, sinangag at itlog), tocilog (tocino, sinangag at itlog). The chain became iconic of Pinoy culture and so popular that it inspired the movie “Goodah!!!” and such phrases as “pagkaing good for every all” and “open 25 hours”. is undergoing a massive make-over and expansion program to meet the demands of a growing Philippine market.
