OUR STORY
It was in 1996 when Don Pedro begun its journey for good food with great taste, and with the utmost purpose of providing excellent quality products coupled with value for your money. Ingredients are sourced from local farmers we know and trust; ably supporting communities and establishing meaningful ties with those around us. Don Pedro is here, existing and flourishing, to design experie
nces where passion and commitment come together. There is no denying – fast-paced living is a natural occurrence, convenience is a must. Moreover, we are living in a world where price is quantifiable and value for money is justified by every purchase. But food remains as it is: a necessity in life. And Don Pedro caters to all. It is from this fundamental product and of the service of the consumers that Don Pedro commits on its purpose, encapsulated in words convenience, value for money and support for locality. Don Pedro’s thrust is on its purpose, delivering a basic commodity into a pleasurable experience. OUR VISION
We, at Don Pedro, are driven by our vision to be the number one Ready to Eat Meal choice by the ‘always on-the-go’ Filipino workforce, eventually securing market leadership in the Food Service segment, thru high quality products, made steadfast by its purpose. Synergy of quality, convenience and pleasure in all our products, and able support towards our local communities shall headline the business’ long-term, sustainable and substantial growth and advantage, thereby, ensuring superior returns for all of our shareholders. OUR MISSION
With Ready - to - Eat Meal as the foundation, it is Don Pedro’s mission to deliver good food with delectable taste on a timely basis, with the utmost assurance of comfort and value for money for its target customers, the ‘on-the-go’ market segment. Furthermore, it is thru continuous and relevant improvements in all aspects of our business, strategic partnerships and wide array of product portfolio that sustenance of customer satisfaction and loyalty, and long-term success for the entire Don Pedro business and its community shall be achieved.
