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“678” was named from the oriental mathematical principle. 21 added by 6, 7and 8 means is a perfect number. So ‘678’ means “Achieving the Great Work by Winning through Everything Wisely.”
6: Symbol of a lucky omen, meaning “Everything goes well”
7: Mysterious and holy number, meaning “Majority”
8: Meaning “Very Much”and “Bringing Wealth and Honor”
Description
Founded in 2003, 678 Corp. Since 2010, 678 managed more than 400stores in Korea and more than 20stores globally. In addition, 678 Corp. is trying to spread Korean food-culture, and build awareness to the world, by advancing in LA, Atlanta, Hawaii, etc. from 2012. As the No.1 company for dining culture, 678 Corp. presents happiness and healthy tastes for customers, leading the food markets through strict sanitary supervision and continuous study & development. Also, 678 Corp. dedicates itself to practical activities by creating starting-franchise programs which have strict customer-centered marketing, service monitoring, improvement and professionalism. Premium Specialty Restaurant of Grilled Meat, “678”
“678” as a brand of grilled meat specialty restaurant, carefully chosen premium ingredients are screened and selected,for the company to be the leading Korean meat franchise market. Selecting Juicy and Lively Pork, Premium Marbling Beef
In choosing premium pork and beef, we always try to think of customers’ health in the same way we prepare for our family. Eating-Out Place Feeling Like Being With Precious Persons
By using wood as interior materials, 678’s stores have a luxurious atmosphere and unique, crisp, modern facility
Stable Capital
-Credit Rate BBB, Cash Flow CF1 Acquired (the 1st Ranker, Caffebene Credit Rate BBB-)
-In 2012, Total Sales 45billion, 400shops
-Through Direct-Managing shops, during the 10years since 2003, Building Solid Franchise System, Marketing Using Major Stockholder, with a renown Korean celebrity (Kang, Ho D**g)
- Credibility and good reputation of the Korean famous celebrity, "Kang, Ho-dong" contributed to the image and popularity of the brand, as the celebrity is a major stockholder of 678.
-Strategic Advertising and Marketing through various media (In2011, 320times in Press/100items Issued in Portal Site.) Possessing Franchise Distribution System
-In 2011, Building the distribution system ranging the whole nation. -Possessing Nationwide Infra containing Producing, Distribution, Delivery Infra(20 Topped Delivery Trucks, 1700㎡ Producing Facility)
Company with the Capability of Globalization and Growth.
-Fastest growing brand/company, by the use of Various Brand Strategy
-Scheduled to advance to CVS circulation market through developing PB products
