Spotify Advertising

Spotify Advertising The insights, news, and inspiration you need to help your message be heard on Spotify.

04/05/2026

The easiest way to blow your influencer budget?

Being overly prescriptive with your influencer briefs and not letting creators do what they do best…create.

Podcast host of and of Friday Revival Club shared with us their green flags when working with advertisers and brands.

19/12/2025

Throwback to last week when we brought together our top UK partners for an exclusive evening of data, cocktails and live music! 📈🍸🎤

We broke down the stories behind this year’s listening trends, uncovered the fandoms shaping culture in 2025, and then handed the mic to UK legend to close things out in true Spotify style. 💚

If you’re curious to know how your audience is engaging on Spotify, follow the link to 2025 Wrapped for Advertisers in our bio 🔗

09/12/2025

Wrapped for Advertisers is back!

From how and when fans stream to the genres and categories they can’t live without, our data gets you closer to your audience than any other platform.

See how U.S. audiences streamed below—and download the 2025 Wrapped for Advertisers trends in your market by following the link in our bio 🔗

02/12/2025

Are shared playlists the new social? Is Latin pop going to continue to dominate the charts and our hearts?

We asked Jelani & Sam from the Spotify Ads Marketing team for their predictions ahead of this year’s Wrapped for Advertisers 🤔

Did they guess right?? Stay tuned to find out — and let’s hear your own predictions in the comments! 👇

01/12/2025

Was this the year anime took over playlists? Are we seeing wellness with a goth twist?

Ahead of 2025 Wrapped for Advertisers, we asked our Programmatic Business Marketing Manager, Kate Pangilinan, and our Creative Intelligence Lead, Mary Johnson, to guess what streaming trends will make headlines this year.

How close were they? Stay tuned to find out—and drop your own guesses in the comments! 👇👀

17/10/2025

Looking for someone? With Spotify, you can find and connect with your target audience using first-party data and a wide range of smart targeting tools.

Here’s the latest drop from our Tunetorials album to help you on your way 👆

Catchy, right? Head to the link in our bio to listen to (and watch) the full drop!

14/10/2025

Next up from our Tunetorials album: “How to drive ROI with your campaign setup,” feat.

This one will live rent free in your head, trust us! 😉

Visit ads.spotify to watch and listen to all the Tunetorials. Link in bio!

07/10/2025

Why should learning feel like homework, when it could feel like a hot new track on your Discover Weekly playlist? 🎧

At Spotify, we believe that every great performance starts before the curtain rises. So to help you plan for great ad performance, we’re dropping an album: Tunetorials.

Tunetorials features six original tracks—written and produced in collaboration with emerging artists—to answer your most pressing questions about advertising on Spotify.

First up, Spotify Advertising perform ‘How to Run a Multi-Format Campaign’, feat. Visit ads.spotify to watch all the videos—and enjoy the drop! 🎵⬇️

Link in bio!

Wrapped, but make it ~marketing~. Spotify Wrapped for Advertisers is now LIVE. Link in bio for more info.
04/12/2024

Wrapped, but make it ~marketing~. Spotify Wrapped for Advertisers is now LIVE. Link in bio for more info.

How easy is repurposing social ad assets to run video ads on Spotify Ads Manager? As easy as sliding through this carous...
20/11/2024

How easy is repurposing social ad assets to run video ads on Spotify Ads Manager? As easy as sliding through this carousel  ➡️

No one embraces Spotify as a part of their daily routine more than Gen Z. Use our trend analyzer to see what Gen Z strea...
07/10/2024

No one embraces Spotify as a part of their daily routine more than Gen Z. Use our trend analyzer to see what Gen Z streaming vibes and trends you most align with - and dive into our 2024 Culture Next report to uncover all the trends we’re seeing on platform. Link in bio to download!

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