25/09/2026
A LITTLE HEARTFELT NOTE FROM 42 NATO SAMGYEOPSAL HOUSE 🤍
This is an announcement we honestly wished we didn’t have to make.
For quite some time, we chose to hold off on increasing our prices. We kept hoping that things would eventually get better and that the rising costs would settle down, so we could continue offering the same prices to all of you.
But as the months went by, the cost of almost everything continued to rise — from our ingredients and food supplies, to cooking gas, utilities, packaging, transportation, and other day-to-day expenses needed to keep the restaurant running.
We tried our best to absorb these increases ourselves. Unfortunately, we have reached a point where keeping our old prices means operating with almost no profit.
And this was not an easy decision for us.
We know that any price increase affects our customers too. We understand that everyone is also dealing with rising expenses, and the last thing we want is to make dining out more difficult for you.
But as a small business, we also have to make sure that 42 Nato remains sustainable... that we continue buying quality ingredients, keeping our portions consistent, staying open and serving you for many more years, and most importantly paying our people.
With that, we sincerely apologize as we announce that 42 Nato Samgyeopsal House will be implementing a price adjustment effective today, September 26, 2026.
Please know that we did not make this decision lightly, nor did we make it simply because we wanted to charge more. We held on to our prices for as long as we possibly could because we genuinely wanted to keep things affordable for all of you.
We are deeply grateful to everyone who continues to choose 42 Nato, bring your families and friends, celebrate with us, and support our small business.
We hope for your kind understanding as we take this necessary step to keep 42 Nato going.
Thank you for staying with us, understanding us, and allowing us to continue serving you. 🤍
With love and gratitude,
42 Nato Samgyeopsal House
