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7F RFM Corporate Center, Pioneer St. Corner Sheridan Brgy. Buayang Bato
Mandaluyong
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The Standard Group
We are a contemporary lifestyle brand whose purpose lies in creating meaningful experiences through distinct single-dish concepts, paired with unparalleled hospitality. Our ambition as world-class operators is to constantly be at the forefront of creating innovative processes and systems, while seeing that each member of our team reaches their full potential.
With years of experience in the food and beverage industry under his belt as Managing Director and CEO of Unilever RFM Ice Cream, Inc. (Selecta), John Marie Concepcion’s decision to enter the restaurant world was inevitable. Hence, The Standard Group came to be.
In 2011, Yabu: House of Katsu was introduced as our first venture, located in a pocket of a space in a busy mall. An all-original concept, it was the first of its kind to introduce authentic Japanese katsu in a casual environment. With all the right elements in place, Yabu became an undoubted success—a fact that still holds true, more than five years since it opened.
A few years following its emergence, we partnered with globally recognized ramen brand Ippudo in 2014. The Standard Group eventually grew to become Ippudo’s best operator, globally. At that point, we had a total of 15 shops. By then, introducing a new brand into the market was in order. So in December of 2016, New York City’s prime barbeque brand, Mighty Quinn’s, opened its doors.