Sinagtala Meals, your late-night food hero is a collective of a small comfort food providers from Pasay that are operating in Makati. It has garnered inspiration and has found its niche from its humble beginnings in the midst of the pandemic at a time when food, especially during the night, was hard to attain because of the lockdowns. To our concept, our way of doing business will be suitable for
the ever-growing opportunities in the digital age. Our menu that consists of Silog Meals, Snacks or Pulutan and Cold Refreshment is our version of providing balance in consideration to comfort food and food necessities. We have conducted marketing that is fully digital as the pandemic have shown the internet capacity to function and connect us all even in a time of chaos and uncertainty. Our target market with regards to internet access and pricing might fall in the lower middle class, if not middle class. We have strategically decided on our operating hours to serve the demographics of late-night diners, also known as "night owls", up to early morning breakfast takers, also known as "early birds". Possible industries in these groups can be nightshift workers, staff, employees, freelancers, BPO staffs, late-night gamer or even businesses and establishment that also operates at night, such as the Barangay, Police, Hospitals, Etc. And because we also offer pulutan, they can even be people hanging out for some drinks at their homes.
