02/06/2026
Sa Kohhee may ube matcha
PAINT THE WORLD PURPLE 💜🌏
Ube is among the most in-demand food trends of the year, taking over cafes and bakeries around the world and painting our social media feeds the vibrant color of purple for days on end.
But long before ube became a global phenomenon, the humble root crop has been enjoyed for generations in the Philippines, so much so that ube is deeply ingrained in Filipino culture.
Beyond its purple color lies a rich history and identity that generations of Filipinos have proudly called their own.
Read the special report by GMA News Online here: https://www.gmanetwork.com/news/specials/content/283/ube-painting-the-world-purple/