TATERS initially offered three popular entertainment snack take-outs such as flavored popcorn, fries, and roasted peanuts. It instantly impressed the theater-goers of its American-themed, cooked-on-site, tasteful and wholesome food items vis-Ã -vis the usual unappetizing popcorn, over-priced pre-packed chips, day-old sandwiches, and a complex disarray of gums, nuts, candies, etc., offered by others. Since then, TATERS has continued to attract many consumers from key cities of the Philippines as it continued to open franchise outlets in top entertainment malls in Metro Manila, Cebu, and Bacolod. It has remained the leading cinema snack fast-food because of its many special qualities and features: First, the use of an All-American baseball trade image; Second, the incessant development of original tastes and flavors; Third, the application of lower-fat ingredients and healthier processes; Fourth, the strict selection of first-rate supplies and materials; Fifth, the creative and continuous innovation of products, merchandising materials, and marketing programs; And sixth, dynamic service from a team of sporty-looking personnel. All these, plus reasonable pricing, made TATERS the only branded entertainment fast-food franchise in the country today.
