26/03/2026
Something not many people know is that our favourite tencha processors and matcha producers are based in Izumo, Shimane. It’s not as popular as Uji, Yame or Shizuoka so it’s not always in people’s radar.
As with everything in our mission, we place strong emphasis on working with small estate farms. Not for scale, but for precision. The kind of work where attention to detail is not compromised, and quality is always prioritised over volume.
Our partners in Izumo have been with us almost as long as Matcha Bar has existed. So between our Yame and Uji visits, we made sure to spend time with them. We visited the farms, checked the tencha processing facility, did some tasting through new harvests, and selecting matcha that will be part of this season’s lineup.
The farms sit near Mt. Sanbe and Lake Shinji, and the environment plays its part in shaping the tea. Izumo-grown matcha tends to lean savoury and grounded — soft umami, mild bitterness, with notes that often read as nutty, slightly marine, and less overtly sweet compared to Uji profiles.
What we love about them is that the green tea shrubs are double shaded for three weeks using two layers of kanreisha, filtering up to 97% of sunlight. This lowers catechins while increasing L-theanine and chlorophyll, resulting in a deeper, more structured cup.
During this visit, we tasted three cultivars. Uji Hikari leaned chalkier in texture, slightly too milk-forward for our preference. Samidori stood out immediately, balanced and versatile, suitable for both usucha and koicha. Uji Midori was more robust in flavour, making it better suited for lattes.
Gracious hosts, as always, our visit ended with a veganised soba lunch by the lake。いつもありがとうございます。滞在期間は短かったものの、出雲で過ごした時間に心から感謝しています。✨🌱