In 1990, A young couple (a mechanic OFW and a housewife) wanting to settle down together and raise a family in the Philippines, thought of setting up their first business. Their vision was simple, a general merchandising of goods (sari-sari store) in a public market in Taguig. They found a spot in the public market albeit not so good location, they went ahead and paid for the rent. Their first pro
duct: 18 pieces of niyog (matured coconut) which their mother from the province gave. They eventually had products on the following days. They repacked and sold sugar, salt, milk, cooking oil and even charcoal. For months, their business was doing well, little by little adding more products, and started gaining suki. hurdle
Then a hurdle came one morning: the unexpected closure of the whole public market. It was a legal battle of the whole property; the tenants and of the landlord. On that day it forced them out of the curb without retrieving any of their goods as the market was locked down. Their sari-sari business lasted for only about a year.
1991
In 1991 After the sudden closure of the public market, the hard-working couple looked for another mode of hanap-buhay. Recalling the childhood of the husband being a street seller of ice drop in the province, and their knowledge on the basic ingredients because of their sari-sari store, they thought of making an ice cream. They eventually found a second hand soft-serve ice cream machine worth P80,000 which was a big investment at the time, so they loaned for it. They experimented on the ingredients and the taste and before they know it, a soft serve ice cream stand was born just across the public market where they started. At that time, good quality ice cream is not easy to come by. Most were out of reach of the masses. They wanted an ice cream that is delicious but at the same time, affordable even for school children. So, they pursued in improving the quality of their product. The couple went to the National library for research and attended seminars, one of which is in TLRC. By word of mouth, they started gaining suki again but for their new product-the ice cream. Their reach was within the vicinities of the local municipality, nearby schools, markets, and the like.
From one soft serve ice cream stand, they now have multiple soft serve ice cream stands in different locations. Over the years they were able to acquire about 10 units of soft serve machines. And in 1995 they started their home-based ice cream production manually producing in cups and gallons. Demand and production have boosted with the help of family members, friends, and loyal customers.
