What The Food?

What The Food? I’m here to blow your mind, to introduce you to a world of unprocessed and unrefined sweet treats,

I’m here to blow your mind, to introduce you to a world of unprocessed and unrefined sweet treats, without sacrificing the taste.

We're taking a short break!Our kitchen will be closed from 30 July to 4 August while we head away for a quick trip to th...
28/07/2026

We're taking a short break!

Our kitchen will be closed from 30 July to 4 August while we head away for a quick trip to the South Island.

Any orders placed during this time will be made and shipped once we're back on Wednesday 5th.

We've had a very busy and hectic June & July, so thank you so much for your support!

We'll see you soon!

All set up and ready for Day 2 at the Waikato Food Show! We have a limited number of WTf Bites Boxes left, but plenty of...
11/07/2026

All set up and ready for Day 2 at the Waikato Food Show!

We have a limited number of WTf Bites Boxes left, but plenty of bars and cakes.

It’s a chilly morning in Hamilton, but we’re here at Waikato Food Show Hope to see lots of you today!! We’re at Site 26,...
10/07/2026

It’s a chilly morning in Hamilton, but we’re here at Waikato Food Show

Hope to see lots of you today!! We’re at Site 26, right by the Volare stall.

**We’re heading to the Waikato Food Show this weekend!**Come and visit What The Food at site 26 (same spot as last year)...
07/07/2026

**We’re heading to the Waikato Food Show this weekend!**

Come and visit What The Food at site 26 (same spot as last year) on 11-12 July to stock up on your favourite raw treats, and maybe discover a new favourite too.

We’ll have our most popular bar flavours available, along with several flavours of mini cakes and our bestselling WTF Bites Boxes. Also a Food Show special: buy 10 bars and get 2 FREE!

Whether you’re already a WTF fan and need to stock the fridge, or you’ve been wanting to try us for the first time, we’d love to see you. Pop by and say hello, and take advantage of our exclusive show specials.

A new way to gift What The Food…Our special occasion gift boxes are always super popular and we’re always asked about ha...
30/06/2026

A new way to gift What The Food…

Our special occasion gift boxes are always super popular and we’re always asked about having them available all the time. So we’re stoked to introduce our WTF Gift Boxes. Perfect for birthdays, a thank you, congrats, treats for a new Mum, or simply to brighten someone’s day.

22/06/2026

Thank you to everyone for your orders over the past few weeks, you’ve definitely kept us busy on the kitchen with wholesale and online orders!! We love creating delicious treats for you all and have had some amazing feedback lately, which is so nice to receive 🥰

Our WTF Bites box is definitely the most popular, if you’re wanting to try a bit of everything.

13/06/2026

Just because it’s winter at the moment, doesn’t mean you need to stop celebrating! Our WTF cakes are perfect for any celebration. Choose between Choc Caramel or Lemon Raspberry (or Choc Raspberry, Mocha, Choc Peanut etc) or small and large and we’ll take care of the rest.

Each cake is made to order, so no two cakes are the same.

WhatTheFoodNZ

We’re now officially shipping New Zealand-wide! For the longest time we’ve had messages asking if we deliver further sou...
10/06/2026

We’re now officially shipping New Zealand-wide! For the longest time we’ve had messages asking if we deliver further south and we’re stoked to finally be able to say yes.

That means our raw, gf treats can now be delivered straight to your door, wherever you are in NZ.

We’ve also recently reviewed our shipping rates and reduced costs to a number of locations, making it even easier to get your WTF favourites delivered. Plus, shipping is still free on all orders over $120.

Every order is carefully packed with thermal insulation and ice packs to help keep your treats cool and fresh during transit.

If you’ve got friends, family, or colleagues in the South Island who love healthier treats that actually taste amazing, tag them below or share this post with them!

04/06/2026

A little bit about the face behind What The Food

When I bought What The Food, I never imagined how many incredible customers, stockists and supporters I'd meet along the way. What started as a small business has become a growing community of people who love delicious treats made with real ingredients.

Thank you for supporting local, handmade food businesses like ours

31/05/2026

Last day for 10% off all mixed boxes, including: Choc Mixed Box, Favourites Box, One of Each, Fruit Mixed Box, Berry Bliss Mixed Box and our limited edition June Citrus Box.

Use code KING10 at checkout for 10% off. And we’re now shipping to the South Island! Get in touch with any questions.

Address

4 Arawata Street
Te Awamutu
3800

Opening Hours

Wednesday 9am - 3pm
Thursday 9am - 3pm
Friday 9am - 3pm

Telephone

+64276598012

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