What The Food?

13/06/2026

Just because it’s winter at the moment, doesn’t mean you need to stop celebrating! Our WTF cakes are perfect for any celebration. Choose between Choc Caramel or Lemon Raspberry (or Choc Raspberry, Mocha, Choc Peanut etc) or small and large and we’ll take care of the rest.

Each cake is made to order, so no two cakes are the same.

WhatTheFoodNZ

10/06/2026

We’re now officially shipping New Zealand-wide! For the longest time we’ve had messages asking if we deliver further south and we’re stoked to finally be able to say yes.

That means our raw, gf treats can now be delivered straight to your door, wherever you are in NZ.

We’ve also recently reviewed our shipping rates and reduced costs to a number of locations, making it even easier to get your WTF favourites delivered. Plus, shipping is still free on all orders over $120.

Every order is carefully packed with thermal insulation and ice packs to help keep your treats cool and fresh during transit.

If you’ve got friends, family, or colleagues in the South Island who love healthier treats that actually taste amazing, tag them below or share this post with them!

04/06/2026

A little bit about the face behind What The Food

When I bought What The Food, I never imagined how many incredible customers, stockists and supporters I'd meet along the way. What started as a small business has become a growing community of people who love delicious treats made with real ingredients.

Thank you for supporting local, handmade food businesses like ours

31/05/2026

Last day for 10% off all mixed boxes, including: Choc Mixed Box, Favourites Box, One of Each, Fruit Mixed Box, Berry Bliss Mixed Box and our limited edition June Citrus Box.

Use code KING10 at checkout for 10% off. And we’re now shipping to the South Island! Get in touch with any questions.

19/05/2026

Our new bites box 😋 20% off this week only

17/05/2026

Thank you to everyone that ordered a Mother’s Day Gift Box, we appreciate it so much!!

Here’s some feedback we received ❤️❤️

15/05/2026

We’re doing an epic giveaway with Wildly NZ. Make sure you comment on the original Wildly post and follow both accounts.

IT'S GIVEAWAY TIME!

We’ve teamed up with What The Food to give one lucky winner the ultimate feel-good combo.

Up for grabs:
– A selection of Wildly probiotic water kefirs + gut-loving shots
– 2 delicious boxes of GF, DF, V, refined sugar treats from What The Food

To enter:

1. Follow Wildly NZ + What The Food?
3. Tag someone you’d share this with (each tag = one entry)
4. Share to your story for an extra entry

Winner announced Tuesday 26th May.

Good luck!

03/05/2026

So grateful for all the Mother’s Day Gift Box orders that have come through already!!

They’re being delivered and put on the courier today, but still time to get your order in if you haven’t already.

28/04/2026

Pink Lemonade Bars & Tarts 🍋💕

Super pretty AND delicious

27/04/2026

Some new flavours we’ve been working on behind the scenes over the last few months!

1. Black Forest Bars (box of x5 bars now on our website)
2. Peanut Butter Cookie Dough Bars
3. Lemon, Rhubarb & Strawberry Bars (available in our Mother’s Day box)
4. Boysenberry Ripple Bars (included in our Berry Bliss Mixed Box which is now on the website)
5. Pink Lemonade Tart (find this at Pig & Whistle Pub in Rotorua)
6. Apple Crumble Tart (find this at Stallions TA)

Order now at whatthefood.co.nz or get in touch about wholesale supply